Pam Surinsirirat, president of BioWoman's North and South America divisions, reported sales to salons and beauty professionals during the two day trade show grossed more than $56,000.
Surinsirirat said she expected the warm reception during the Premier Orlando International Beauty Event.
"BioWoman beauty products are the number one seller in Thailand and throughout much of Asia," Surinsirirat said. "Thai woman are regarded the world over for their beautiful skin and hair and their love of nature," she said.
"Despite minimal advertising in the U.S. markets, BioWoman has created a great deal of anticipation here and in Europe as well," she said.
BioWoman products are all natural based, made from herbal and botanical extracts and essential oils, Surinsirirat said.
Surinsirirat said BioWoman only launched its U.S. distribution program recently. So far, BioWoman products are available in 35 exclusive salons and five states. Surinsirat said she expects to expand distribution to all 50 states within the next two years. BioWoman launched in Thailand in 1998.
"Our plan is to expand slowly and sustainably in the U.S. relying on word-of-mouth referrals, trade show representations and industry publicity," Surinsirirat said.
"We feel the beauty products industry is saturated with mass advertising claims, and think it is wiser to let our products speak for themselves," she said. "That takes longer, but it lasts longer too," she said.
BioWoman is a member of the University of Central Florida Business Incubation Program located on Budinger Avenue in St. Cloud.
About the UCF Business Incubation Program
Since its founding in 1999, the UCF Business Incubation Program has helped more than 160 emerging companies (including more than 100 current clients) create over $800 million in annual revenue and more than 1,600 new jobs with an average salary of $59,000. With nine facilities across the Greater Orlando community, the Business Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, Volusia County and the Florida High Tech Corridor Council. Please visit www.incubator.ucf.edu.