As a keynote speaker at the event, Singh shared the dais with some of the biggest names in youth culture, including Robert D'Onofrio of FACEBOOK; MTV's Nick Shore; Comedy Central's Chanon Cook; Vince Voron of the Coca-Cola Company; Andrew Slack of the Harry Potter Alliance; Neil Howe of Lifecourse Associates, who coined the term “Millennials,” Drake Doremus, Director of the Sundance award-winning film Like Crazy, and David Levithan, editor of The Hunger Games.
Singh spoke about how companies can attract top millennial talent with three main resources: social media, new research on behaviors and emotional triggers found in Ypulse’s recently published survey and insights report on Millennials, “Education, Employment, and Finances;,” and a sharp focus on the Return on Investment generated by recruitment marketing tactics strategies.
“Millennials include 100 million consumers born between 1982 and 2004,” Singh said. “They include tweens, teens, collegians, young adults and contemporary families with purchasing power of more than $730 billion.”
The sixth annual Millennial Mega MashUP Event, presented by IIR USA in partnership with Ypulse, is a conference designed to help participants better align their market efforts to Millennials, Singh said.
“The Millennial Mega MashUP redefines not just who Millennials are, but what they are becoming and what this means for brands and businesses that hope to appeal to them,” Singh explained.
Watch Adam Singh’s Millennial Mega MashUP keynote presentation, “Recruitment Marketing and Millennials,” as well as download both the presentation deck and a free eBook that elaborates on the key points made at http://www.internedge.com/recruitment-marketing-and-millennials.
InternEdge offers social recruitment solutions to help companies source the brightest student talent for their internship and entry-level positions.
InternEdge is a client company of the University of Central Florida Business Incubation Program in the Central Florida Research Park in East Orange County.
About the UCF Business Incubation Program:
Since its founding in 1999, the UCF Business Incubation Program has helped more than 200 emerging companies (including more than 134 current clients) create over $363 million in annual total economic output and more than 3,120 new jobs (taking direct and indirect and induced impact into account) with an average salary of $59,000. With ten facilities across the Greater Orlando community, the Business Incubation Program is a collaboration in economic development among the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Apopka, the City of Winter Springs, the City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, Volusia County and the Florida High Tech Corridor Council. For more information about the Program and its clients and graduates, please visit www.incubator.ucf.edu and UCFBIP on Facebook, on www.facebook.com/ucf4bip.