La Sportiva Strengthens Marketing Team with In-House Promotions

Jonathan Degenhardt
Jonathan Degenhardt
  • Jonathan Degenhardt
    Jonathan Degenhardt
    Jonathan Degenhardt
    Jonathan Degenhardt
  • Chrissy Coffinger
    Chrissy Coffinger
    Chrissy Coffinger
    Chrissy Coffinger
  • Ian Achey
    Ian Achey
    Ian Achey
    Ian Achey
  • Everett Russell
    Everett Russell
    Everett Russell
    Everett Russell
(Boulder, Colo.) –La Sportiva North America, makers of the world’s finest mountain products, announced the recent promotion of Jonathan Degenhardt to Marketing Operations Manager, Chrissy Coffinger to Art Director, Ian Achey to Events & Promotions Manager, and Everett Russell to Field Marketing Coordinator. All positions were filled by in-house staff to strengthen the marketing team heading into the 2012 OR Summer Market.

“La Sportiva is growing and we’re psyched to have a cutting edge marketing machine in place,” said Jonathan Lantz, President of La Sportiva North America. “Each team member has grown through various roles with La Sportiva and the enthusiasm, collaboration and drive of this team is infectious. This core group is the perfect blend of dedicated outdoor enthusiasts that will help maintain La Sportiva as the most technical and innovative brand in the market.”

Jonathan Degenhardt comes to La Sportiva with over 20 years of experience in the outdoor industry. He most recently oversaw the North American distribution of Movement skis and has previously worked at Scarpa and Neptune Mountaineering. He is now responsible for all of La Sportiva’s marketing initiatives including advertising, media relations and grassroots promotions. He is a skier, climber, mountain biker, and bow hunter.

Chrissy Coffinger has over 5 years of experience at La Sportiva and is responsible for the graphic direction of the La Sportiva brand including catalogs and the web site. She has a degree in Fine & Media Arts and enjoys snowboarding, running, yoga, and gardening.

Ian Achey has been part of the La Sportiva team for over four years and has been a familiar face at events. He now assumes responsibility for all La Sportiva sponsored events, ambassadors and promotional programs. He is a rock climber, trail runner, and martial artist.

Everett Russell joined the La Sportiva team in the warehouse and after 2.5 years of experience will now work with La Sportiva’s Mountain Running® and ski mountaineering athletes as well as represent the brand at numerous events. He enjoys running, climbing, hiking, and skiing.

The full line of Spring 2013 La Sportiva products, including Mountain Running footwear and apparel, will be on display throughout the 2012 OR Summer Market at the La Sportiva booth #18027. To make a media appointment, please contact Cory Lowe at cory.lowe@backbonemedia.net.