Latinos in Social Media (LATISM) Takes Over Times Square With A Digital Billboard On The World-Famous Reuters Sign

Unveiling on October 28 is part of celebrations leading up to LATISM's National conference on November 9 to 11, 2011

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FOR IMMEDIATE RELEASE

MEDIA CONTACT:

Elianne Ramos

Vice-Chair, Communications and PR

Latinos in Social Media (LATISM)

elianne@latism.org


WASHINGTON, DC - October 25, 2011 - Latinos in Social Media (LATISM), the largest organization of Latinos engaged in Social Media announced today that the organization will celebrate its upcoming LATISM '11 conference with a 7,400 square foot digital billboard atop the world-renowned Reuters sign at 3 Times Square, New York City on October 28, 2011 at 6:30 pm.

To accompany the unveiling of the billboard, the non-profit has also organized a NYC Chapter Tweetup immediately following it, which will take place at the Heineken New York City Offices. During the tweetup, several lucky winners will also have a chance to win tickets to the conference, one of the most anticipated social media events of the year.

The billboard unveiling is part of the organization's celebration leading up to its bilingual National conference, to be held in Chicago in November 9 to 11, 2011. Photographs taken in Times Square on October 28th will be live-tweeted on the day of the event, then displayed as part of a multimedia display during the conference.

"We are absolutely ecstatic about this billboard," said Elianne Ramos, Vice-Chair, Communications and PR for LATISM. "New York City is home to one of our strongest chapters, and we couldn't miss this opportunity to celebrate our upcoming conference with all of our New York City members. Having a presence on one of the most highly trafficked public places in the world will certainly make an impactful display of pride in our membership, and the celebration will allow us to give back to our amazing New York community the chance to win some tickets and join us at the Conference in Chicago."

As the world's largest digital display system, the Reuters sign soars 23 stories into the sky above Times Square and reaches more than 1.5 million people per day. The billboard was made possible thanks to a partnership with PR NewsWire, one of the conference media partners.

To RSVP to the billboard unveiling, please visit: http://latismnyc2-estwhdr.eventbrite.com/

For more information about LATISM '11 National Conference and to register, visit http://conference.latism.org.

To learn more about the Latinos in Social Media (LATISM) organization, visit http://latism.org

For real-time updates about the LATISM '11 conference and to connect with LATISM on our different social media properties, please scan the QR code below.

ABOUT LATISM

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization with over 140,000 members in its network, LATISM has been hailed as the most influential online movement in the new multicultural Web. To learn more about the Latinos in Social Media (LATISM) organization, visit http://latism.org

ABOUT THE LATISM '11 CONFERENCE

The LATISM '11 Conference is LATISM's centerpiece, fully bilingual event of the year. This national event will consolidate LATISM's mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.