At year end 2010, KRISS Arms Group purchased Sphinx Systems Ltd, a world leader in high-quality pistol design and production; it also established and launched at the same period, Defiance Systems Ltd, the group's accessory company, specialized in innovative suppressor designs and day/night fiber/tritium sights.
LBM will be working with the KRISS Arms Group to grow their market share, implement emerging media strategies, manage press and writer programs and develop creative and targeted consumer campaigns. LBM has been providing public relations and marketing services to the firearms industry since 2003 and has been a leader in bringing clients into the rapidly evolving world of Internet and emerging media platforms such as Facebook, Twitter, YouTube, LinkedIn, blogs and email newsletter campaigns.
With twenty-years in the firearms industry, Laura Burgess, President of LBM, brings long-term relationships within the media to the advantage of the KRISS, SPHINX AND DEFIANCE brands.
"LBM is extremely excited to be working with such a cutting-edge firearms company as KRISS Arms," Burgess commented. "Swiss engineering and technology has long been associated with precision, innovation and absolute out-of-the-box reliability and we look forward to working with KRISS Arms Group to bring their new innovations to market. We guarantee the public won't be disappointed!"
"With a solid experience in the firearms industry and broad skillsets in marketing and public relations, we have naturally selected LBM to fuel and consolidate our brands' strategies and awareness programs," Christophe Guignard, Vice President of Sales & Marketing of KRISS Arms Group, commented. "We look forward to develop, together with LBM, our vision of a fully integrated online firearms manufacturer and enter the arena of Internet and Social Media with bold new approaches."
About KRISSr Arms Group:
The KRISSr Arms Group, an innovative Swiss-based global group, delivers proprietary technologies to the firearms industry enabling more efficient solutions, corresponding to the 21st century requirements for the global law enforcement, military and civilian markets. The KRISSr Arms Group is headquartered in Switzerland, with production and operations in Switzerland, as well as in USA, through its subsidiary, KRISS USA, Inc. in Virginia Beach, Virginia.
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