KRISSr, SPHINXr and DEFIANCET SIGN WITH LAURA BURGESS MARKETING FOR PUBLIC RELATIONS AND MARKETING SUPPORT

KRISSr, SPHINXr and DEFIANCET, part of the KRISSr Arms Group, a Swiss-based firearms group, innovator and manufacturer notably of the revolutionary KRISS Super V System, SPHINX high-quality precision pistol and DEFIANCE day/night sights, contract with in

KRISSr Arms Group, the Swiss global leader in firearms innovation, has signed with Laura Burgess Marketing (LBM), a public relations/marketing firm in the shooting sports, law enforcement and military markets. KRISSr designed, developed and manufactures the patented KRISS systems of firearms. The KRISS system eliminates almost all felt recoil and muzzle climb by "re-vectoring" the effects and energy of recoil gas from the traditional straight line design to an up-and-down design. The KRISS Vector SMG .45 ACP was developed in conjunction with the U.S. Army's ARDEC and Special Operation Forces at Picatinny Arsenal. The KRISS SMG platform is used by military and law enforcement agencies around the world. Built on the same patented operating platform as the SMG, the KRISS Vector CRB and SBR were developed for responsible civilians in Basic and TacPac configurations.

At year end 2010, KRISS Arms Group purchased Sphinx Systems Ltd, a world leader in high-quality pistol design and production; it also established and launched at the same period, Defiance Systems Ltd, the group's accessory company, specialized in innovative suppressor designs and day/night fiber/tritium sights.

LBM will be working with the KRISS Arms Group to grow their market share, implement emerging media strategies, manage press and writer programs and develop creative and targeted consumer campaigns. LBM has been providing public relations and marketing services to the firearms industry since 2003 and has been a leader in bringing clients into the rapidly evolving world of Internet and emerging media platforms such as Facebook, Twitter, YouTube, LinkedIn, blogs and email newsletter campaigns.

With twenty-years in the firearms industry, Laura Burgess, President of LBM, brings long-term relationships within the media to the advantage of the KRISS, SPHINX AND DEFIANCE brands.

"LBM is extremely excited to be working with such a cutting-edge firearms company as KRISS Arms," Burgess commented. "Swiss engineering and technology has long been associated with precision, innovation and absolute out-of-the-box reliability and we look forward to working with KRISS Arms Group to bring their new innovations to market. We guarantee the public won't be disappointed!"

"With a solid experience in the firearms industry and broad skillsets in marketing and public relations, we have naturally selected LBM to fuel and consolidate our brands' strategies and awareness programs," Christophe Guignard, Vice President of Sales & Marketing of KRISS Arms Group, commented. "We look forward to develop, together with LBM, our vision of a fully integrated online firearms manufacturer and enter the arena of Internet and Social Media with bold new approaches."

About KRISSr Arms Group:
The KRISSr Arms Group, an innovative Swiss-based global group, delivers proprietary technologies to the firearms industry enabling more efficient solutions, corresponding to the 21st century requirements for the global law enforcement, military and civilian markets. The KRISSr Arms Group is headquartered in Switzerland, with production and operations in Switzerland, as well as in USA, through its subsidiary, KRISS USA, Inc. in Virginia Beach, Virginia.

For more information, please visit:
KRISSr: www.kriss-arms.com
SPHINXr www.sphinxarms.com
DEFIANCET www.defiance-ops.com