Leonie: The 7 Principles of Successful Communication Campaigns

Leonie Industries Illustrates How it Implements Effective Campaigns

Leonie Industries
Leonie Industries
  • Leonie Industries
    Leonie Industries
    Leonie Industries
    Leonie Industries
Leonie, an international firm that specializes in communicating with
local people in diverse and often inaccessible areas around the world
through innovative, culturally-attuned global strategic communication
solutions, has been able to craft successful client campaigns based on
seven principles.

The first principle of our communication strategy is the ability to
amplify credible voices through customized communication campaigns. We
believe in authenticity and integrity. Because of this, you can be
assured all of our messages are trustworthy.

The second principle of a successful communication campaign is
understanding local cultures and their opinions. Leonie was founded on
the belief that all cultures deserve respect. We employ local cultural
advisers to study local cultures and ensure our message is being
delivered in an effective, respectful way.

The third principle we implement is a wide array of communication
products designed to enhance communication effectiveness. In fact, we
have designed, developed and distributed over one million multimedia
messages internationally.

The fourth critical element  of effective communication is having a
timely and accurate monitoring capability with an effects assessment
process and tool set, such as the "Media Battlespace Awareness"
assessment capability that was developed and implemented by Leonie
Industries in concert with our customer.

The fifth principle of effective communication involves in-depth
research, the foundation of any effective communication campaign. We
have experience in conducting research including polls, focus groups,
analytic reporting, and qualitative research in over 60 countries around
the globe.

The sixth way we foster effective communication is through providing
multiple digital communication mediums including social media, blogs,
podcasts and more. Leonie uses the most innovative communication
channels to communicate with locals in a form that resonates with them.

The seventh way we promote effective communication is by using
quantitative analysis in close proximity to local problems, complex
issues and evolving social landscapes.

By using these seven principles of effective communication Leonie is
able to produce highly effective campaigns for its clients.

For more information, visit www.leoniegroup.com.