Skin Care Company Launches Site to Give a Voice to Women Frustrated and Confused by Skin Care Products and the Industry, At Large

Lexlir Introduces www.StopLyingtoMyFace.com as a Forum for Advocacy, Education and Personal Accounts

In search of flawless complexions and minimized wrinkles, American women spend billions of dollars annually on products intended to make their skin look younger and healthier. Yet, nearly all of those women* have described themselves as being confused by the endless variety of products available. Adding to the confusion, skin care companies have marketed myths in an attempt to get this willing audience to buy seemingly miracle products that deliver little more than hope. The result is wasted money, unsatisfying results and a growing number of women who are distrustful of skin care marketing. To shed light on skin care product ingredients and the proper steps to healthy skin while giving women an outlet for their frustration, a new site launches today at www.StopLyingToMyFace.com.

The Web site is being launched by Lexlir, a skin care company that was founded by a board-certified plastic surgeon after years of hearing his patients complain about skin care products that don't work. Lexli is committed to truth-in-marketing and scientific-based product formulations that achieve their intended results.

"There's no question that consumers are confused by the dizzying array of product assertions and contradictions proliferating the skin care industry," notes Dr. Ahmed Abdullah, CEO and founder of Lexli. "Most products are made to sell off the shelf and therefore place a premium on looking beautiful, smelling nice and feeling good on the skin. Too, often, however, that's where the benefits end. Because the FDA doesn't verify claims, it's up to consumers to get educated about the products they use." He adds, "Our goal with Lexli isn't simply to sell products, but to improve skin care and dispute the misleading information that is marketed to consumers. As a medical professional, my hope is that the skin care industry will soon be held to a higher standard where products claims are evidence-based and consumers can count on truthful, accurate information."

At StopLyingToMyFace.com, visitors have the opportunity to get the truth behind some of the skin care industry's most popular myths and misinformation; hear points-of-view from women who have experienced the same confusion and frustration; and share their own personal stories and feeling related to the topic.

"The Web site is an engaging way for us to help spawn a movement to end skin care marketing myths," said Jessica O'Dair, a licensed esthetician and brand ambassador for Lexli who writes a skin care blog at http://jessica.lexli.com about products and ingredients while debunking category myths. "This is a topic that nearly every woman can relate to but, until now, there hasn't been a public venue to discuss the issue."

* 2003 American Academy of Dermatology survey: 94% of women are confused by anti-aging treatments.


ABOUT LEXLI:

Founded in 1997 by husband and wife team and aloe researchers - Dr. Ahmed Abdullah, a board-certified plastic surgeon, and Dr. Kay Abdullah, a board-certified general surgeon, Lexlir offers a line of skin care products created to achieve healthier, younger-looking skin, regardless of skin type, tone or age. All Lexli product formulations, including AloeGlyC Renewing Exfoliantr, the brand's patented and celebrated daily exfoliant, are based on real science and developed with 100% pure, pharmaceutical-grade aloe vera as its principal ingredient.

Headquartered in Fargo, N.D. and run by doctors who live by the Hippocratic Oath, Lexli is committed to implementing ethical and honest business practices. Because Lexli is unlike any other over-the-counter skin care brand, the company advises that use of its products occur under the guidance of a licensed skin care expert. The Lexli line can be found online at www.lexli.com and in select salons and spas.

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