GuardiaCare Receives $200k and Non-Profit of the Year Title From LeapFrog Interactive

This Pro-Bono Work Allows An Otherwise Impossible Re-Branding Effort

Louisville, Ky. (03/07/2012) – “GuardiaCare has had an impact in helping the elderly population since 1969,” said Susan Smith, Executive Director of GuardiaCare. “Recently, however, we have become lost in the shuffle of so many competing not-for-profits and we realized we needed to have a larger presence to help everyone in Louisville understand how GuardiaCare can help families with aging family members.”

GuardiaCare has been supporting independent stable living for Louisville’s elderly who are either physically or financially at risk since the late 1960’s. Now, they will have a better opportunity to reach community members who desperately need their services because LeapFrog Interactive is helping them develop a louder voice in the Louisville market.

Every year, LeapFrog Interactive, a full-service digital agency, chooses a local non-profit to adopt as a client. This year, after reviewing all of the local organizations submitted by employees, LeapFrog announced GuardiaCare as the 2012 recipient of their services.

“LeapFrog wants to help GuardiaCare take a huge step forward in the evolution of their brand,” said Alan Gilleo, Chief Creative + Experience Officer of LeapFrog Interactive. “Our goal is to build up their community recognition and give them the tools and training they need to be effective in our community.”

Whittled down from an initial pool of 12 applicants, GuardiaCare was selected by LeapFrog Interactive, to receive a complete “makeover” of their branding and marketing efforts totaling $200,000 of pro-bono work.

“We were blown away by the passion, determination, and dedication of the GuardiaCare organization,” said Dan Knapp, Chief Executive Officer. “We chose them because they are ready to move to the next level, and we believe LeapFrog can help re-brand them to be more of a presence in our community.”

GuardiaCare will receive LeapFrog’s expertise in the following areas: Strategy, Brand Standards, Digital and Traditional Asset Creation, and Media Asset Support. Work for the pro-bono client started in January and will continue through the end of the fiscal year.

For more information about GuardiaCare and the services they provide, call 502-585-9949 or email Visitors are always welcome at GuardiaCare’s complimentary First Friday VIP Luncheons, provided by Jason’s Deli. The next event will be April 6.  Advance reservations are encouraged, and can be made either by phone or e-mail.    

About GuardiaCareGuardiaCare Services, Inc. is a non-profit agency dedicated to promoting and supporting independent and stable lives for seniors and persons with disabilities.  Since 1969, GuardiaCare has supported caregivers and helped prevent elder abuse throughout Metro Louisville.  Programs and Services include Adult Day Health Center, Guardianship,Financial Management, Elder Life Navigator, and Caregiver Support.About LeapFrog InteractiveFounded in 1999, LeapFrog Interactive Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities. Headquartered in Louisville, Kentucky, with satellite offices in Cincinnati and Boston, LFI offers clients access to capabilities in SEO, PPC, Social Media, Email Marketing, Mobile Marketing, Display Media, Media Buying / Planning, Digital Design, CMS, Website Development, Research and Analytics. Client list includes world-renowned names in the Consumer Retail, Fashion + Entertainment, Financial Services, Healthcare, B2B, Food + Beverage, and Education industries. For more information, please visit

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