LeapFrog Interactive Adds Public Relations To Their Media + Marketing Department

Traditional PR Has A Home At Digital Agency

FOR IMMEDIATE RELEASE                        CONTACT:            Sarah Pritts at spritts@leapfroginteractive.com                                                                                                               

Louisville, Ky. (04/25/2012) – Marketing Departments are adapting with the times, but as LeapFrog Interactive (LFI) has come to appreciate, that doesn’t mean traditional methods don’t have a place at the table. Online media has forced the traditional practices associated with PR to change. But, at its core, PR is still about forming and solidifying a relationship with its public, no matter what medium is being used.

“We see the addition of a ‘traditional’ PR approach as key to developing more meaningful relationships between brands and their consumers,” said Alan Gilleo, Chief Creative + Experience Officer. “The fundamentals that have made PR a successful tactic in the past are the same principals that will help existing and future client campaigns in a digital space.”

The new team consists of two Public Relations and Social Media pros, Sarah Pritts and Ali Turner. Pritts joins the LFI team as Public Relations and Social Media Strategist. Her twelve years in the field have helped hone her expertise in strategic planning with brands like got milk?, Coors, Brown-Forman and New Balance. Turner most recently worked as a Direct Response Creative Strategy Planner for Humana. Her experience and MBA from the University of Louisville will help her craft compelling campaigns for LFI clients in her role as Social Media Specialist.

 “Ali and Sarah bring a different set of skills and insights to our creative brainstorms and strategy sessions,” said Christy Belden, VP Media + Marketing. “We’re all excited to see how their approached married with digital strategy compliment each other and garner even more meaningful and effective results for our clients.”

 This addition is part of LFI’s plan to increase their staff and appropriately support their client’s needs. Of the 10 open positions, five have already been filled. To find out more, check out their listings at www.leapfroginteractive.com/careers/About LeapFrog InteractiveFounded in 1999, LeapFrog Interactive Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities. Headquartered in Louisville, Kentucky, with satellite offices in Cincinnati and Boston, LFI offers clients access to capabilities in SEO, PPC, Social Media, Email Marketing, Mobile Marketing, Display Media, Media Buying / Planning, Digital Design, CMS, Website Development, Research and Analytics. Client list includes world-renowned names in the Consumer Retail, Fashion + Entertainment, Financial Services, Healthcare, B2B, Food + Beverage, and Education industries. For more information, please visit www.leapfroginteractive.com.

                                                                  # # #