Lierac Paris Introduces DIOPTI DEMAQ

An Eye Makeup Remover that Strengthens Lashes

New York, NY - Longer, thicker, fuller lashes. With the increased trend of eyelash serums, and eyelash strengthening mascaras, Lierac Paris introduces the first eyemakeup remover to not only gently remove makeup, but to also strengthen the eyelashes.

Using an unsuitable makeup remover or rough treatment of the eyelids may cause redness, irritation and swelling. Harsh makeup removers may also cause eyelashes to become weak or even fall out prematurely. Despite a rapid re-growth cycle, eyelashes need special care.

To help combat the harsh effects of makeup removers and to strengthen and sofen lashes, LIERAC Laboratories developed DIOPTI DÉMAQ.
This new DIOPTI addition will be added to the 5 existing DIOPTI eye-contour products in September 2010. ($24)

DIOPTI DÉMAQ Gentle Eye Makeup Remover is formulated with
the following active ingredients:
 Floral waters of Rose and Cornflower: Purifies, refreshes.
 Linden and Mallow extracts: Calms and softens with anti- inflammatory properties.
 Keratin and vitamin B5: Protects lashes and boosts growth.
 Glycerin and Fucogelr: Hydrates.

Clinical Test Results:*
Rapid makeup removal and effective in removing waterproof makeup 94%
Eye contour is moisturized 91%
Provides a sensation of freshness 94%
Helps prevent lashes from falling out 88%
Restrengthens lashes 88%
*Based on a 28 day consumer study on 32 female subjects. Ages 18- 63.

Product highlights:
Clinically-proven effectiveness tested under ophthalmologic control
NO Parabens formulas, NO added fragrances, NO artificial colorings, NO phenoxyethanol.
Alcohol-Free.
Safe for sensitive skin and contact lens wearers.
Non-sticky gel texture.

Diopti Demaq ($24) will be available September 2010 at European Skincare Centers in select CVS/pharmacy and Duane Reade locations. www.lierac-usa.com, www.Beauty.com www.skinstore.com 1-877-5-LIERAC
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About Lierac Paris
Lierac Paris is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, headquartered in Bezons, France. Founded by Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology. For more information or to find a local retailer, visit www.lierac-usa.com. Twitter: @lieracskincare

Press contacts:
Jenna Muller 212.707.6240/ jmuller@alesgroup.com
Erica Lamboley 212.707.6241/ elamboley@alesgroup.com