Lierac Paris' Top 5 Winter Skin Saviors

5 Steps to Revitalize and Hydrate Winter Skin

New York, NY (Winter 2010/2011) - In the midst of all the glitz and glam of the holiday season, it's easy to forget to give your skin a little - though much needed - extra attention. Lierac Paris recommends integrating these five signature skincare products into your daily routine to keep skin hydrated and rejuvenated all winter-long.

Step 1: Prep and smooth
Because the cold strips the skin of all its moisture and causes uneven tone and dryness, a gentle exfoliating cream is needed to smooth skin texture and prepare the skin for hydration. Micro-Abrasion Exfoliating Smoothing Cream ($38) contains a 25% concentration of aluminum oxide crystals for in-depth exfoliation and to stimulate micro-circulation and cell regeneration, while 3% urea improves hydration and comfort.

Step 2: Hydrate and protect
It's not only important to rehydrate the skin, but also protect it from the harsh cold and wind. Hydra-Chrono Extreme Balm ($50) is a luxurious balm enriched with 5% protective glycerin and a 10% moisturizing complex including apricot and safflower oil to provide a specific response to the needs of dehydrated skin. The Aqua-Pumpr technology works to help restore the skin deep-down and reactivate its natural hydration process. After just one hour, hydration is clinically proven to increase by 47%, and by an additional 39% after 3 hours.*
* Clinical study conducted on female subjects aged from 26 to 58 years (average 39 years)

Step 3: Don't forget the eyes!
It is also important to hydrate the eye contour area, especially during the winter when environmental stresses weaken this already delicate area. Diopticrème Anti-Wrinkle Eye Contour Cream ($34) is an intense wrinkle repair cream that utilizes the synergistic action of botanical extracts to promote cell renewal, increasing overall skin firmness and elasticity. The alchemilla-ivy-horsetail plant synergy restores skin elasticity while calendula calms inflammation, hydrates and stimulates healing for a 93% improvement in crow's feet wrinkles.*
* Clinical study conducted on women aged 42 to 64 years who used this product morning and night for 6 weeks.

Step 4: Rehydrate all over
Just because the rest of the body is bundled in layers of clothing doesn't mean it isn't affected too! The cold seeps through and depletes the skin of its nutritive and moisturizing elements, leaving it rough, dull and flaky. Specially formulated for ultra-dry, cracked skin and for the treatment of keratosis pilaris, Hydrofilia Super Body Cream ($36) contains a potent moisturizing and lipid-replenishing complex for immediate comfort and reinforced hydration. Enriched with lactic acid and urea, this luxurious cream helps diminish flakiness and skin tightness, reducing scaly and flaky skin by 98%.* Hypoallergenic.
* Self-assessment by female volunteers aged between 21 and 60 with very dry and Keratotic skin.

Step 5: Regenerate and correct damage
Nighttime is the best time to give your skin a break and let it recover from the day's stresses. Cohérence Age-Defense Firming Night Cream ($64) lifts, firms and diminishes the appearance of wrinkles while you sleep. Cohérence Night is formulated with patented ASC III Collagen Accelerating Vectors and magnesium to stimulate the natural synthesis of Collagen III which helps hydrate the skin by reducing natural moisture loss. Skin is lifted and firmed, and skin elasticity increases by 35%*. The complexion appears repaired, renewed and perfectly hydrated.
* Clinical study conducted on women aged 45-55 who applied the ASC III ingredient to their skin for a period of 27 days.


Media Contacts:
Jenna Muller - jmuller@alesgroup.com / 212.707.6240
Erica Lamboley - elamboley@alesgroup.com / 212.707.6241


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ABOUT LIERAC PARIS
Lierac Paris is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, headquartered in Bezons, France. Founded by Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology. Lierac Paris is carried in over 800 doors in the US including select CVS/pharmacy, Duane Reade and physicians nationwide. Lierac Paris worldwide sales total approximately $250 million. For more information on the Lierac Dermatology Award, please visit www.lierac-reserach.com or visit www.lierac-usa.com 877-5-LIERAC twitter:@lieracskincare