LifelineUSA and MMA/UFCr Fighter Stefan Struve Team Up for `Facebook Throwdown'

MADISON, Wis. (May 4, 2012) – LifelineUSA, a leading manufacturer of professional-grade functional fitness training equipment, is an official sponsor of Stefan Struve, an emerging Mixed Martial Arts (MMA) star and UFC® competitor. To help promote Struve’s upcoming bout on UFC 146, LifelineUSA announces the “Stefan Struve Facebook Throwdown” sweepstakes. Fans are encouraged to submit photos, video and other content showing LifelineUSA and Struve how hardcore and fanatical they are about MMA. The sweepstakes officially launches on Monday, May 14 and runs through Friday, May 25.

To enter, fans first have to “Like” LifelineUSA on Facebook (http://www.facebook.com/LifelineUSA). Then they are encouraged to submit photos, videos and comments demonstrating their toughness, creativity and passion for MMA. All submissions will receive a 15 percent off coupon for use on LifelineUSA gear and redeemable by call-in only. The top eight submissions (based on “Likes”) will move on and go head-to-head in a bracket-style competition for a chance to win awesome prizes.

“It doesn’t matter what you submit – just have fun and be creative,” said Jef Hinds, president and CEO of LifelineUSA. “Show us your best smack talk, or demonstrate your shadow-boxing skills. Draw a picture, or show us your favorite wrestling move. Everything is fair game, as long as it’s not out of line and no one gets hurt.”

The Grand Prize Winner of the “Stefan Struve Facebook Throwdown” receives an official pair of Stefan Struve fight shorts autographed by Struve himself. In addition, the Grand Prize Winner receives a complete LifelineUSA gym valued at over $1500, which includes a Monkey Tree outfitted with a Jungle Gym XT, Pullup Revolution Pro and TNT Cable System.

The 2nd place winner receives autographed Stefan Struve gloves, along with a LifelineUSA Jungle Gym XT and TNT Cable System. The 3rd place winner receives a Stefan Struve autographed t-shirt and a Jungle Gym XT.

The “Stefan Struve Facebook Throwndown” is a build-up to the highly anticipated fight between Struve and Mark “Super Samoan” Hunt. The winner of the fight, which will be broadcast live on pay-per-view on Saturday, May 26, will take another important step toward a potential heavyweight title bout.  

“We’re proud to support Stefan Struve on his quest to a UFC title,” Hinds said. “His strong commitment to training and his success in the ring mirrors the philosophy of our company. We are passionate about developing products that help athletes of all abilities achieve greatness.”

About MMA and UFC

MMA is a full-contact sport, which includes elements of boxing, kickboxing, wrestling and other fighting styles. UFC® is the premier organization in MMA and enforces the Unified Rules of Mixed Martial Arts. With more than 20 fights a year, the UFC is host to many of the top-ranked fighters in the world. Events are held all over the globe. To learn more about UFC, visit UFC.com.

About LifelineUSA

LifelineUSA was founded in 1973 by fitness legend Bobby “Sugar” Hinds. He pioneered the functional fitness industry with the development of the first beaded jump rope and other legendary products like the Lifeline® Portable Gym. Today, under his guidance, the company develops professional-grade products used for bodyweight, progressive variable resistance, and core training. The company offers a variety of fitness tools, including resistance cables, suspension systems, core trainers, jump ropes and more.

For additional information about LifelineUSA and its complete product offering, go to LifelineUSA.com, or call 1-800-553-6633.

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