Brilliant Brain Factory Launches Facebook Page

The Birth of the Brilliant Brain Factory Social Media Project in Turkey

Armed with the knowledge that Turkish Facebook users have hurdled the 70 million mark and present themselves as a front-running group on the giant social networking platform behind USA and the UK. I set out to research the who's, where's, why's, what's, when's and how's of this rapidly growing group to identify the buyer personas and started at the Anadolu University in Eskisehir by interviewing the Rectors, Deans, Professors, Students and Student parents.

To get a good grip on the Anadolu University's activities I met with Professor Nezih Orhon a vice dean at the Faculty of Communications and the principal communications advisor to the Eskisehir City Mayor.

Professor Nezih summarised "The Anadolu University currently has approximately 30,000 students studying within it's own faculties on campus but this figure does not include the students studying at it's Open Faculty. The Open Faculty is broadcast by Turkish Radio and Television (TRT) to over 1 million students nationally of which over 70,000 have moved to Eskisehir to enjoy the student lifestyle, campus facilities and study away from home. By paying a minimal fee the Open University students can have use of all the Anadolu University social and academic facilities to help develop their education."

With over 100,000 brand aware students in Eskisehir hungry for new ideas and things to do, this creates a golden opportunity to build a Facebook page to act as a catalyst for bilateral communications between thought leaders, local and international organisations and the student community. And so the new project dubbed the "Brilliant Brain Factory" is born.

Using the "Six Degrees of Separation Theory", I will attempt connect with all the Turkish students on Facebook and build a community on internationally located students. The theory introduces the idea that everyone is on average approximately six steps away from any other person on Earth, so that a chain of, "a friend of a friend" statements can be made, on average, to connect any two people in six steps or fewer.

In order for the experiment to work successfully it is imperative that each student that becomes a fan of the page in turn suggests that at least six of his or her friends also become fans of the page too and so on.

Jonathan Bowker
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