PANAMA CITY BEACH TO HOST THE BIGGEST LOSER RUNWALK EVENT

-Coastal community invites visitors to start 2013 on the right foot-

PANAMA CITY BEACH, Fla., August 2, 2012 – As 2013 approaches, many Americans will be declaring their New Year’s resolutions to live a healthier lifestyle complete with exercise and wholesome diets. On December 30, 2012 visitors and locals can hit the ground running and put resolutions into motion at the inaugural The Biggest Loser Half Marathon and 5K RunWalk in Panama City Beach. The REAL.FUN.BEACH destination has partnered with Dan and Jackie Evans, season five contestants on NBC’s hit show “The Biggest Loser,” to offer the RunWalk as a non-intimidating environment for all participants, with longer course time limits to allow walkers to complete the race at their own pace.  The Biggest Loser Half Marathon and 5K RunWalk is licensed through the NBCUniversal Television Consumer Products Group and Shine America.

“We are very excited to welcome Dan and Jackie Evans and The Biggest Loser RunWalk event,” said President and CEO of the Panama City Beach Convention & Visitors Bureau Dan Rowe. “Our community wholeheartedly supports healthy living and we hope this event will inspire visitors to remain active during their travels and throughout the year ahead.”

Participants will walk, jog and run the course with the stunning emerald green waters and sugar-white sands of the Gulf of Mexico serving as a backdrop.  The temperate weather and refreshing ocean breezes typical for late December will keep participants comfortable until the finish line.

Participants can celebrate the completion of this fun and challenging RunWalk at Panama City Beach’s Fifth Annual Beach Ball Drop on New Year’s Eve. This yearly tradition takes place in the 1.1 million-square-foot outdoor lifestyle center Pier Park, during which an 800-pound glowing beach ball descends to signify the New Year. Earlier in the evening a family ball drop, consisting of 10,000 inflatable beach balls dropped from the sky, and a fireworks display is held.

For more information on The Biggest Loser RunWalk, Beach Ball Drop or to book a stay in Panama City Beach, please visit www.visitpanamacitybeach.com.



About Dan and Jackie Evans:
Dan and Jackie Evans are best known as the popular mother-son team featured on season five of NBC’s hit reality show, where they lost a combined 225 pounds.  Since then, Dan and Jackie have honored their commitment to keep the weight off by living a healthy lifestyle and together completed over 20 half marathons in 2011 alone.  For more information, visit www.BiggestLoser.com/RunWalk.

About Panama City Beach:
Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With more than 300 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. Panama City Beach recently opened the Northwest Florida Beaches International Airport, offering non-stop flights on Delta Airlines and Southwest Airlines.

For more information, call 1-800-PCBEACH (850-233-6503) or visit the official Web site of the Panama City Beach Convention and Visitors Bureau, www.visitpanamacitybeach.com.  You can now follow us on Twitter @PCBeach to receive up the minute news and details on special offers and deals.

About NBCUniversal Television Consumer Products Group:
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces.  NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store.  For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com

About SHINE AMERICA:
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over, Shear Genius and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft.  Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

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Media Contacts:
Heidi Barfels/Gina Stouffer               Susan Estler
Lou Hammond & Associates                      Panama City Beach Convention & Visitors Bureau
561-655-3836                      850-233-5070
heidib@lhammond.com/ginag@lhammond.com            sestler@visitpanamacitybeach.com
  www.louhammond.com                  www.visitpanamacitybeach.com