THE PINTEREST REVOLUTION

How Homeowners and Interior Designers are Using the Newest Social Media Phenomenon to Decorate

Mona Ross Berman Interiors
Mona Ross Berman Interiors
  • Mona Ross Berman Interiors
    Mona Ross Berman Interiors
    Mona Ross Berman Interiors
    Mona Ross Berman Interiors
  • Lori Dennis, Inc. Photo credit, Stephen Busken
    Lori Dennis, Inc. Photo credit, Stephen Busken
    Lori Dennis, Inc. Photo credit, Stephen Busken
    Lori Dennis, Inc. Photo credit, Stephen Busken
  • WallPops by Jonathan Adler, Geo Circles Stripes. Visit the Pinterest page at http://pinterest.com/wallpops.
    WallPops by Jonathan Adler, Geo Circles Stripes. Visit the Pinterest page at http://pinterest.com/wallpops.
    WallPops by Jonathan Adler, Geo Circles Stripes. Visit the Pinterest page at http://pinterest.com/wallpops.
    WallPops by Jonathan Adler, Geo Circles Stripes. Visit the Pinterest page at http://pinterest.com/wallpops.
  • Tug Studio
    Tug Studio
    Tug Studio
    Tug Studio

RANDOLPH, MA – Flipping through magazine and design books used to be the “go to” way to gather looks to decorate a room.  However, these days with social media phenomenon Pinterest, a website that allows users to organize images they like and catalog them, there is now an abundance of home decorating and DIY photos available for homeowners to easily search through, making them extra savvy when it comes to decorating.  Paula Berberian, Creative Director of WallPops, the premier line of peel-and-stick wall art from Brewster Home Fashions, talked to three interior designers from around the country on how they and their clients use the site and how you can too.

Designers Say

“Pinterest has changed the design process for us, it is now more organized and easy to share,” says interior designer Mona Ross Berman of the Philadelphia-based Mona Ross Berman Interiors.   

It’s no question that homeowners have switched their approach to how they plan their decorating projects.  According to comScore, Pinterest hit 10 million U.S. unique monthly visitors faster than any independent site in history and for good reason.  After ongoing pinning of photos that you like to inspiration or storyboards, when it comes time to decorate, rather than pulling together notes or photos strewn around a million places for a project, all of your inspiration is in one easy-to-view resource that is also available for others to view, anytime, anywhere.  

According to Ross Berman, who works on projects up and down the Eastern Seaboard, she consistently views clients’ Pinterest home boards before she starts a project to get a feel for their tastes. 

"In an image-driven business, the use of social media and its ability to supply a vast array of interior design photos has helped with the dialogue between clients,” Ross Berman advises.  “It is much easier to react to a picture, then to describe what you like.” 

Celebrity interior designer Lori Dennis of Lori Dennis, Inc. in Los Angeles agrees.

“On my first meeting with a client he gave me a whole presentation using his Pinterest boards on the look he wanted to achieve.  It was entirely efficient and saved us a lot of time.”

Additionally to accelerate dialogue with designers on combined projects, when setting up boards you can add them as a contributor by simply inputting their email addresses so you both have access to the boards for pinning photos.  On these collaborative boards, like all boards, you can also leave comments or questions under photos, which makes Pinterest an ideal organizing and meeting space.  

Get Started

To get started, go to www.pinterest.com and request an invitation to join.  If you want to avoid the current waiting list, find a friend who already has an account and ask them to send you an invite.  Once joined, create basic profile information and boards around your decorating projects.  The more detailed your boards, the better organized you will be in your design endeavors.  Create boards by room, such as entryway, living room, dining room, etcetera or more specifically such as headboards, pillows, rugs, wall art or couches, if you want more narrow boards to reference.  To stay current, you can also create boards by trends or seasons to reference later.  Then follow companies, friends, interior designers, trendsetters, magazines, blogs and more and explore their images or to find specific products, use the search box.  

For a great inspiration for chic, removable wall art, view the WallPops Pinterest page.  Browse WallPops boards that include living rooms, bedrooms, offices, nurseries, kitchens, kids’ rooms and more, along with the Jonathan Adler board that features WallPops newest collection with the decorating trendsetter.  Another great design source, view the Brewster Home Fashions Pinterest page that features boards of its stylish Kenneth James wallpaper line organized by room such as dining rooms, etcetera or more specifically such as headboards, pillows, rugs, wall art or couches, if you want more narrow boards to reference. 

To stay current, you can also create boards by trends or seasons to reference
later.  Then follow companies, friends, interior designers, trendsetters, magazines, blogs and more and explore their images or to find specific products, use the search box.  

For a great inspiration for chic, removable wall art, view the WallPops Pinterest
page.  Browse WallPops boards that include living rooms, bedrooms, offices, nurseries, kitchens, kids’ rooms and more, along with the Jonathan Adler board that features WallPops newest collection with the decorating trendsetter.  Another great
design source, view the Brewster Home Fashions Pinterest page that features
boards of its stylish Kenneth James wallpaper line organized by room such as
dining rooms, kitchens, living rooms and more.

Architect and Interior Designer Thomas Morbitzer of Tug Studio design firm in New York says, “We have boards featuring photos from our portfolio, great product finds we saw at the 2012 Architectural Digest Home Design Show, among others.  We also follow companies such as WallPops for their fun, colorful wall art, Bobby Berk Home and others.”

Take a cue from Morbitzer, follow industry trendsetters and view products on company websites and pin photos directly from there using the pin tool Pinterest has you install when you join. 

Streamline the design process with Pinterest to help you design the house of your dreams.

WallPops by Jonathan Adler are sold through select retailers nationwide and online at www.wallpops.com.  Follow WallPops on Pinterest at http://pinterest.com/wallpops, become a fan at: www.facebook.com/#!/wallpopsdecals and follow them at: www.twitter.com/WallPopswallart.  View the WallPops blog at www.blog.wallpops.com.  WallPops by Jonathan Adler Dots, Blox and Stripes and Dry Erase Packs are approximately $17.99 per pack.  Wall Art Kits without metallic are approximately $35.99 per pack and Wall Art Kits with metallic are approximately $42.99 per pack.  Visit the Brewster Pinterest page at https://pinterest.com/brewsterhome.             

WallPops by Brewster Home Fashions is the premier line of peel-and-stick wall art on the market today with on-trend design and total coordination possibilities.  Headquartered in Randolph, Mass., Brewster Home Fashions is one of the oldest independent, family-owned wallcovering companies in the U.S. that now spans five generations.  Since 1954, Brewster Home Fashions has been a prominent manufacturer and distributor of fine wallpapers and home decor products for residential and commercial markets globally.  A category leader, the company offers a range of brands and price points that provide more than 10,000 wall and window décor solutions.

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