Macy's Northeast Stores Present Brasil: A Magical Journey!

Enjoy Brasil inspired events in New York, Natick, and Providence

  • Bebel Gilbert
    Bebel Gilbert
    Bebel Gilbert
    Bebel Gilbert
  • Swimwear

Be part of the excitement when Macy's kicks off Summer with a host of spectacular events inspired by the fashion, food and flavor of Brasil. From runway shows to music and dance performances, this season is sure to be hot! hot! hot! So, come in and let the fun begin!

NYC Macy’s Herald Square

Thursday, May 17, 2012


Juniors’ Department, 4th Floor 

Rock out to the sounds of We the Kings and Brasil’s own Tipo Uisque, along with host Lenay Dunn, American Rag’s music and fashion correspondent. Plus, with any American Rag apparel purchase of $25 or more, you’ll receive VIP access to meet both bands.


Misses’ Department, 5th Floor:

Don’t miss a special performance by singer, songwriter and Globo TV telenovela star Fiuk. While you’re here, check out the newest Brasil-inspired looks from Calvin Klein at our informal modeling fashion show.

When: Saturday, May 19, 2012


Swim Department on Level 8 

Watch Macys models work the runway in the hottest swimwear styles that will have all eyes on you – poolside or at the beach – this Summer. And with any swimwear purchase, snag a fabulous swag bag*!

When: May 31, 2012


Level 8/ Women’s

Don't miss a night of high style with Brasilian Designer and Women's Creative Director of Calvin Klein, Francisco Costa! Macy's invites you to the launch of the exclusive dress line, Francisco Costa for Calvin Klein, exclusively at Macy's. Enjoy an evening featuring fashion, informal modeling, and sips & sweets. Shop the exclusive dress line while you enjoy the sound of Brasil. Plus, with any purchase of the line receive a special gift*. 

Level 2 Men’s/Level 3 Men’s

Macy's customers are invited to join pro stylists from DETAILS magazine for the biggest men's fashion event of the year! Customers can check out the season's latest trends while grooving to the tunes of the DJ and enjoying savory snacks.

Plus, customers can enter for a chance to win great prizes and take in the sights and sounds of Brazil with a special dance and martial arts performance by Arte Capoeira Center

When: June 2, 2012

Mens Level 2

Join author Lesa Cline-Ransome and illustrator James E. Ransome as they chat about their book Young Pele: Soccer's First Star. The inspiring story of a Brazilian boy who with great determination, lightening speed and amazing skill overcame the tremendous odds to become a World Champion soccer player. Afterwards children are invited to create their very own carnival masks. Plus, with $25 or more purchase in the kids department receive a free signed copy of the book!

Natick, MA Macy’s Natick Mall

When: May 17, 2012


Customers are invited to be a part of the excitement when Macy's kick off Summer with spectacular events inspired by Brasil.

Customers will enjoy a magnificent Samba performance by Moves and Vibes Dance Co and an exciting demonstration by Jiu Jitsu experts from Capoeira Brasil Boston. Customers will also enjoy tropical beats provided by the DJ and a sampling of traditional Brasilian cuisine.

When May 19, 2012 


Kids on Level 2 

Customers and their children will enjoy some Carnival fun in the Kids Department where they can test their skills in an interactive soccer challenge and enjoy balloon twisting, face painting, and more! Customers will also enjoy a swimsuit fashion show featuring Summers most wanted swimwear trends and with any swimwear purchase, customers can make their own kanga sarong!


Swim on Main Floor 

Macy's shows off the hottest looks on the beach with a Brazil inspired Swimwear fashion show. Enjoy informal modeling of the newest looks and while you’re there, create your very own Brazil inspired "Kanga" sarong with any swim purchase.

Level 2 Men’s

Customers will be given the opportunity to show off their soccer skills on the Virtual Soccer Challenge.

Providence, RI Macy’s Providence

When: May 17, 2012


2nd Floor:
It all starts with dazzling Brasilian dance performances and an exciting demonstration by Jiu Jitsu experts! Then, move and groove throughout the store as the DJ spins tropical beats and our models showcase the season’s most-wanted swimwear trends.

When: May 19, 2012


3rd Floor:

Join Macy's for a day of festivities for the entire family! Watch the Macy's models work the runway in the hottest swimwear styles, just in time for Summer. Afterwards, shake your hips to exciting Samba dance performances and round up the little ones for some fun in the Kids’ Department, where they can test their skills at the virtual soccer station. Macy's will even have traditional Brasilian tunes playing while you shop.

About O Mercado:

Shop “O Mercado, the Market at Macy’s” and experience the fun and festive atmosphere of Brazil! Featuring a variety of merchandise categories, including fashion, home, beauty and accessories, all items have been selected to create an inviting main floor environment in approximately 300 Macy’s stores. With prices starting at $5, "O Mercado" shops will carry approximately 100 exclusive items, giving Macy's customers the opportunity to experience a broad array of the distinctive spirit of Brazilian culture. Additionally, through a partnership with The Nature Conservancy (, one of the world’s leading global conservation organizations, Macy’s will also help raise funds to protect the Brazilian Amazon Rainforest. With this partnership, Macy’s goal is to generate awareness of the topic and raise funds by donating 10 percent of the sale price of every product sold within “O Mercado, the Market at Macy’s” from April 22 through July 15 to The Nature Conservancy.

About Macy's:

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for epic events like Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.