Irvine Chamber of Commerce to Launch `Digital Irvine' Program

Program Designed to Attract Businesses and Build Upon Irvine's Reputation as a Top Destination for the Digital Media Industry

IRVINE, Calif., - The Irvine Chamber of Commerce is developing "Digital Irvine," a social media/public relations program designed to attract digital media firms to the city and to build awareness about the size and vitality of the digital media sector in Irvine.

Citizen7, a full-service advertising agency based in Irvine, will leverage its strategic partnership with Maples Communications, Orange County's leading social media and traditional communications agency, to help the chamber communicate the many reasons for digital media companies and entrepreneurs to re-locate to the City of Irvine.

With an existing cluster of digital media companies such as Blizzard Entertainment, Javaground, and Papaya Studioalready doing business in Irvine, along with over one-third of Fortune 100 companies having a presence in the city, the chamber believes Irvine is an enticing destination for any company in the digital media industry. A city with a favorable business environment, Irvine was named one of the "20 Cities Best Suited to Withstand a Recession", by BusinessWeek magazine last year.

"Irvine has a thriving digital media cluster," said Chris Lynch, vice president of Economic Business Development at the Irvine Chamber. "The Digital Irvine program will create awareness leading to critical mass which will result in attracting additional digital media companies and make Irvine a hub for the digital media industry."

"We plan on leveraging social media to communicate to a targeted audience about the significant potential for digital media companies to grow in the city of Irvine." said Bob Maples, President of Maples Communications. "Social media allows organizations such as the chamber to become their own publisher and level the playing field when it comes to getting their message out."

The Digital Irvine program will educate companies on the benefits of doing business in Irvine, such as the large employee talent pool, the proximity to the entertainment industry, the convenient location near John Wayne Airport and major freeways, the existing anchor companies already in place, and the nearby University of California at Irvine.

The digital media market is an extremely broad space that ranges from digital video game developers to digital signage and can include a variety of custom hardware and software elements.

About Citizen7 Studios
Based in Irvine, Calif., Citizen7 Studios is a full-service advertising agency specializing in strategic planning, branding, public relations, online product development, advertising and content development. They freelance the best and most relevant talent available within all areas of account management, creative, production, media planning/buying and strategic services and are backed by the financial resources of Entrepreneur Media. The agency recently announced a strategic partnership with Maples Communications, winner of seven prestigious PRSA Silver Anvil awards and experts at executing public relations and social media programs for top-tier companies.

About Irvine Chamber of Commerce
The Irvine Chamber of Commerce represents roughly 1,000 local companies and is a premier business member organization dedicated to serving as advocates for pertinent issues affecting the local business community, while serving as a vehicle to promote business and community development in Irvine. For more information about the Irvine Chamber of Commerce, please call (949) 660-9112, or visit www.irvinechamber.com.