Maples Communications has launched a new flat-rate PR and social media services catering specifically to small-to-medium companies who are looking to level the playing field with larger competitors. With service options starting at approximately $1,000 per month, companies can leverage the connections and experience of a full-service PR and social media firm, but at a fraction of the cost, to secure national, regional and local media coverage as well as social media audiences for their projects and expertise.
"Many entrepreneurs and SMB companies understand the importance of good brand communications but they don't have the financial resources to commit to a full-service PR and social media program," said Bob Maples, agency principal. "From developing an elevator pitch, to creating a value proposition with key messaging, to executing a strategic PR and social media program to communicate directly with customers is critical to building brand awareness."
The flat-rate PR and social media option lets companies choose the level of service they need based on their budgets. Maples Communications will work with the company to leverage its valuable experience in working with the media to craft company stories to get the company both the traditional media and social media buzz they deserve.
"If your customers are not aware of your company, you may find yourself out of sight, out of mind, out of business," said Maples. "Public relations and social media provide companies incredible power to transform their brands and lead customers through the buying process of awareness and consideration to preference and purchase."
"Even though many entrepreneurial and SMB companies are cutting their public relations and marketing budgets due to economic constraints, there are tremendous opportunities for those who continue to press forward with consistent and continuous PR and social media efforts," said Maples. "The media is particularly receptive to good news right now, and regardless of the economy, they still have pages to fill with project profiles, expert articles, trend stories and other relevant editorial content."
More information about the new affordable flat-rate PR and social media services can be found at www.maples.com.
About the Flat-Rate Services
Maples Communications' flat-rate PR and social media options allows its clients to choose the level of services they need, whether it's based on current in-house capabilities that simply need to be supplemented, or limited, or reduced PR social media and marketing budgets. Maples Communications can provide a total turn key communications solution or specific projects in building company brand and product awareness. A few examples:
Competitive Communications Audit - What are your competitors saying and how do you differentiate your company?
Elevator Pitch - How do you describe your company and business in less than 140 characters?
Value Proposition - What is the value your company brings to the market and what are those compelling reasons for customers to purchase from you instead of your competitor?
Public Relations - Providing press materials both via e-mail and social media tools for media, analysts, and interested customers.
Social Media - Leveraging the power of the Internet to listen, interact and distribute relevant and consistent company stories to targeted audiences and communities.
Website Content Management - Continuously updating the content with relevant information to keep customers and influencers returning to the company's website.
About Maples Communications
Based in Mission Viejo, Calif., Maples Communications is a full-service public relations, social media, and advertising firm specializing in integrated marketing communications and investor relations. A winner of seven PRSA Silver Anvil recognitions and numerous other industry awards reflect Maples Communications' reputation as one of the nation's most knowledgeable and effective public relations firms.