The NEW Nut in Beauty Will Have You Changing Your Oil at EX·TRACTSr, NYIGF

16% more powerful then Argan Oil with healing properties that are more than skin deep.

Look Good - Feel Good - Do Good

 The Leakey Collection announced today the launch of their prestige skin care oil, Marula - The Leakey Collection™ (http://marula.com) at Ex·tracts®,a beauty division of the New York International Gift Fair, on January 29th, 2012.  Ex·tracts® features the latest on-trend in cosmetics, perfumes, skin care, bath & body care, beauty accessories, hair care, natural/organic products, apothecary gifts, and well-being lines.  

Marula-The Leakey Collection is the new oil you will go nuts over. Cold pressed from two kernels that are painstakingly extracted from the nut of the marula fruit using a sophisticated press specifically designed to produce an oil that is pure and free of microscopic nut casing debris and other impurities.  It's 16% more powerful then Argan Oil with healing properties that are more than skin deep.

DATE: January 29th-February 2nd, 2012

WHERE: EX·TRACTS®, New York International Gift Fair, Jacob K. Javits Convention Center, Level 1,Booth 7673

HOURS: 9 AM – 6 PM daily; 12 noon close on Thursday, February 2
           
EVENT:
Come by for your free skin care analysis, using the innovative Visia machine
from Canfield Scientific and to learn more about this rare oil from East Africa.


MEET THE FOUNDERS
Dr. Ashton Kaidi will share the science and the results of his study of this “miracle oil”.  Philip and Katy Leakey, founders of The Leakey Collection will share the beauty of this “miracle oil” that is more than skin deep.

*Philip Leakey is the youngest son of Drs. Louis and Mary Leakey, paleo-anthropologists whose work in East Africa is well known.

Marula - The Leakey Collection is a prestige natural beauty oil
With higher level of antioxidants & omega 9 acid than Argan or Grape Seed oil, Marula assists in providing more advanced protection against environmental stressors & free radicals, which can lead to wrinkles, fine lines & other signs of premature aging. Light & powerful, this highly prized oil leaves skin soft & supple with increased elasticity & firmness for healthy, beautiful & age defying radiance.  Suitable for all skin types.

  • Marula Oil is fast absorbing.  Due to its high levels of oleic (omega-9 acid at 60-70% concentrations) it easily penetrates the skin and provides longer lasting hydration.
  • ORAC (Oxygen Radical Absorbance Capacity) testing concluded that Marula Oil is 16% more powerful than Argan Oil at fighting free radicals (including peroyl and hydroxyl radicals).
  • Our formula is 99% pure Marula Oil, scented with a 1% blend of natural essential oils and is a preservative, synthetic, and paraben free formula.

Application Tips:

Dry and mature skin. As a moisturizer Marula Oil provides a superior and longer lasting hydration.

  • Use nightly as a replenishment moisturizer alone or in conjunction with your night crème and eye crème
  • Use after deep exfoliation or after Clarisonic®
  • Add a few drops to your cleanser so your face doesn't loose moisture
  • Add a few drops to your liquid foundation for a tinted moisturizer

Sunburned skin. Marula Oil is very soothing and provides relief to traumatized skin.   

  • Use under SPF in the morning

Post-facial peel. Following facials and chemical peels, the skin is very irritated and dry which makes Marula Oil excellent for post facial treatments. (Check with your doctor first)

Our Marula Difference:
Marula - The Leakey Collection difference is in the selection of wild harvested and individually selected marula nuts from East Africa. No farms means that the natural habitat has not been altered and in fact wild harvesting promotes the conservation of natural stands of trees that are often cut for firewood.   The fallen fruit is collected over a vast area ensuring that no particular area is stripped of the fruit, nuts, seeds, and food source for the proliferation of the species, the animals, or human needs on which they have become dependent over the centuries. By adding value to this precious resource Marula Oil ensures that the wild stands of East African Marula trees will last well into the future.

Our Marula Oil is cold pressed from two kernels that are extracted from the nut of the fruit using a sophisticated press specifically designed to produce an oil that is pure and free of microscopic nut casing debris and other impurities.

In harmony with all products by The Leakey Collection, the production of Marula Oil provides rural women an essential sustainable source of income with which they feed, clothe, and educate their families.

Marula Oil Science & Study

Dr. Ashton Kaidi was introduced to the oil in 2009 by Philip and Katy Leakey, founders of The Leakey Collection. The Leakeys noticed that women in Africa were using it as a skin conditioner to promote scar healing.  The Leakeys sent the oil to an independent lab to conduct, ORAC (Oxygen Radical Absorbance Capacity) testing.  The test revealed that Marula Oil has a higher level of antioxidants and omega 9 acid than Argan or Grape Seed oil, providing more advanced protection against environmental stressors and free radicals, which can lead to wrinkles, fine lines and other signs of premature aging.  After sharing the findings with Dr. Kaidi, he agreed to conduct additional testing to determine the efficacy of the oil.

Dr. Kaidi undertook a 24 patient clinical study to determine the efficacy of Marula oil in treating damaged skin following radiation therapy for breast cancer. Patients were divided into two treatment groups. Patients in Group One were instructed to apply the Marula Oil to affected skin twice daily, while Group Two patients were instructed to apply a skin moisturizer. The patients were examined weekly for 6 weeks. The Marula oil treated group had a 25 % more rapid resolution of swelling and redness. Patients described marula oil as soothing and fast absorbing.

Dr. Kaidi further tested (http://www.marula.com/the-healing-power) Marula Oil on post-facial peels and concluded that Marula Oil is an anti-inflammatory.  It is soothing when applied to traumatized skin, including sunburned skin, radiated skin and post facial peels.  It reduces redness and calms inflammation.

Press contact:

Cindy West
Marula - The Leakey Collection
Public Relations
877.532.5392 X116
816.522.8646
cwest@marula.com