Fresh Details on the "Spring Into Action" Community Initiative

Spring Naturals details their year long program honoring animal advocates kicking off May 1st

Mitchell, SD – Spring Naturals, a new line of premium dinners and treats for dogs, recently unveiled “Spring Into Action” a campaign honoring everyday heros working to improve the lives of animals in need. With the idea of supporting those on the frontlines of animal welfare, ‘Spring Into Action’ was born.

The “Spring Into Action” program will kick off May 1st, 2012 and run through May 2013, each month honoring a different animal advocate making a difference in their community. To nominate an everyday hero just send the Spring Naturals team a photo and tell them how the nominee is a positive example in the community. Participants can post their story and photo directly to the Spring Naturals Facebook page (www.facebook.com/springnaturals) or email springintoaction@springnaturals.com. Stories must be no longer than 100 words and accompanied by a photo less than 3MB (as a .TIF, .JPG, .EPS, .PSD or .GIF).

At the end of each month, the Spring Naturals team will choose one outstanding hero from the nominees and honor their fur-tastic efforts and contributions in the pet world. Following the campaign, all the recognized heroes will be featured once more on the Spring Naturals Facebook page so their friends and followers can vote for the hero who should receive the Grand Prize. And don’t forget to name your favorite animal rescue in your submission -- if selected as the Grand Prize winner, they too could win big too.

Monthly Prize Winners will receive a 26 lb. bag of Spring Naturals dog dinner plus a 6 oz. Spring Naturals treat – a $75 retail value. 

The Grand Prize Winner’s favorite animal rescue organization will receive $2,000 worth of Spring Naturals dog dinners plus a $500 cash donation. The Grand Prize Winner will be announced on June 1, 2013.

In homage of this program, Spring Naturals is sponsoring a 1.5 year-old mixed breed female, appropriately named Spring, from Project Rescue Chicago (www.projectrescuechicago.org). Spring was recently adopted and is living in Chicago with her new family.  The brand will continue to provide dinners and treats to feed the pup for one year. By sponsoring Spring the dog, Spring Naturals hopes to encourage others to do good deeds for animals in need and support pet adoption.

 

Fans of Spring Naturals can follow them at www.facebook.com/springnaturals.com or @springnaturals.

To learn more please visit www.springnaturals.com or call 866-868-0874.

 

About Spring Naturals

Spring Naturals is a fresh, new family of nutritionally balanced dinners and treats for dogs. Each carefully blended recipe is made with real meat, whole vegetables, whole fruits and whole grains. Real meat, poultry or fish is the number one ingredient. Then whole chickpeas, green peas and eggs are added for a unique blend of high-quality proteins. And for every pet parent’s peace of mind, each recipe is sourced and made by a family-owned company right here in the USA.

 

This fresh approach to feeding pets hasn’t been ignored. Pet Business, a leading pet products trade magazine, recently named Spring Naturals the winner in the dog food category of their prestigious 2011 Industry Recognition Award.