DALLAS –Dec. 6, 2011– Proving that big ideas can come from mid-sized agencies isn’t difficult for Dallas-based M/C/C. The integrated marketing agency recently won three Silver Davey Awards for creative work on behalf of its client, FairLease, a Dallas-based auto leasing company. The agency designed, produced and implemented FairLease’s new website, logo and digital campaign, all of which earned silver awards.
At FairLease, people have always been the heart and soul of the company, but this message was lost in its dated logo and website. The auto leasing company enlisted M/C/C’s design and marketing expertise to help it share the message about its unconventional approach to leasing and selling vehicles with the Dallas-Fort Worth community.
From the beginning, M/C/C was given the all-clear to develop creative materials that would show FairLease’s refreshing, alternative approach to the standard car shopping process. The company’s blank canvas allowed M/C/C to utilize innovative tools and cutting-edge design to create the new branding.
“FairLease’s business values and priorities are what make great creative possible,” said Mike Crawford, president of M/C/C. “The company placed trust in M/C/C to create marketing materials that perfectly fit its personality, and we did not let them down.”
Sticking with the same energetic spirit, M/C/C focused on FairLease’s relationship with its customers. FairLease’s face-to-face, high-quality service, no-haggle business model sets it apart from auto dealers and car salesmen. This message is now clearly communicated through its branding and marketing efforts.
While the three Silver Davey Awards are for FairLease’s logo, website and banner ads, these creative elements encompass the entire brand as a whole. Individually, the design elements are impressive, but together they send a more powerful message, one that centers on the customer’s positive car leasing experience with FairLease.
“Because of the new branding, customers clearly see FairLease’s distinctive and original approach to leasing and selling vehicles,” said Todd Brashear, vice president, creative. “It’s these creative elements that place FairLease alongside top-tier brands.”
The three new Silver Davey awards join M/C/C’s existing five Silver Davey awards and one Gold Davey award for other outstanding client work. The Davey Awards are judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Howcast and many more.
Dallas-based M/C/C provides marketing, advertising, public relations, Internet marketing, social marketing, video production and research for companies ranging from growing startups to global leaders. Several of M/C/C’s clients dominate their industries, including Texas Instruments, CapRock Communications, CommScope Enterprise Solutions, United Supermarkets and Chuck E. Cheese’s. The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top PR, social media and ad agencies in Dallas for 25 years. M/C/C’s website is http://mccom.com.
Dallas-based auto leasing provider FairLease has been a welcome surprise for those looking to lease or buy a vehicle by offering leasing and financing options with complete transparency. By providing educational resources to auto shoppers FairLease helps customers feel at-ease about the car shopping and financing process as well as the experience. For more information, visit the FairLease website at http://fairlease.org.