DALLAS, Feb. 7, 2012 – Dallas-based integrated marketing agency M/C/C has another reason to celebrate the new year. After planning and implementing a brand new multi-stage social media campaign for client Chuck E. Cheese’s, the agency earned top nods from the internationally acclaimed MarCom Awards.
M/C/C works with mom bloggers, on behalf of Chuck E. Cheese’s, to help the family entertainment leader reach parents on a more personal level. This being the case, it was crucial for Chuck E. Cheese’s to build lasting relationships with moms via social media. With this goal in mind, M/C/C crafted a multi-stage plan that established an objective and a detailed action for each stage. The plan focused specifically on engaging with fans online and culminated in Chuck E. Cheese’s first appearance at BlogHer, the largest social media conference for women.
M/C/C’s social media campaign for BlogHer first began in July when Chuck E. Cheese’s launched its new pizza recipe. The agency offered guest passes and free tokens to moms who blogged about Chuck E. Cheese’s new pizza while inquiring about their plans for the blogging conference. By proactively including details about Chuck E. Cheese’s first appearance at BlogHer, M/C/C constructed a way for brand representatives to meet with moms in person at Chuck E. Cheese’s booth. This strategy helped to cement the company’s bond with the blogging community.
“M/C/C worked hard to further Chuck E. Cheese’s commitment to building lasting relationships with moms during the new pizza launch,” said Brenda Holloway, marketing manager at Chuck E. Cheese’s. “The launch gave Chuck E. Cheese’s the opportunity to begin a conversation with families, but we wanted to continue interacting and BlogHer provided an outlet for us to achieve this goal.”
The agency took its plan to the next level when it traveled to BlogHer in San Diego, Calif., on behalf of Chuck E. Cheese’s. By capitalizing upon Twitter hashtags (#CECBlogHer, #BlogHer and #BlogHer11) and foursquare check-ins, established and strategically promoted by the brand, attendees were able to interact with the brand as well as find information about the booth, locate brand representatives for conversations and maintain interactions in sessions on the exhibitor floor.
“Together, M/C/C and Chuck E. Cheese’s successfully built lasting relationships with moms and families in the blogging community,” said Mike Crawford, president of M/C/C. “This award symbolizes the unique creative approach used to drive engagement and encourage interaction between Chuck E. Cheese’s and its social media communities.”
“The MarCom Gold Award is not only a great accomplishment for both companies, but also proof that we value interactions with our online fans,” said Holloway.
M/C/C’s Gold MarCom Award places its work alongside some of the most well-known social media campaigns. Only 18 percent of entrants’ campaigns were judged to “exceed the high standards of the industry norm.” The agency’s Gold MarCom Award will join six other MarCom Awards including two gold and four platinum, bringing the agency’s total count to seven MarCom Awards.
Dallas-based M/C/C provides marketing, advertising, public relations, Internet marketing, social marketing, video production and research for companies ranging from growing startups to global leaders. Several of M/C/C’s clients dominate their industries, including Texas Instruments, CapRock Communications, CommScope Enterprise Solutions, United Supermarkets and Chuck E. Cheese’s. The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top PR, social media and ad agencies in Dallas for 25 years. M/C/C’s website is http://mccom.com.
About CEC Entertainment, Inc.
For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 555 Chuck E. Cheese’s stores located in 48 states and seven foreign countries or territories. Currently, 507 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.
Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $6 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.