"For marketers who embrace the power of social media and social networking, these are interesting and exciting times. Much has changed in how we're promoting brands and engaging with their customers," said David Schultz, Media Logic president. "This recognition by Promo is validation for Media Logic and our clients that we're effectively taking advantage of the right promotional channels."
PROMO Magazine's PROMO 100 list recognizes the best and brightest agencies in the promotion industry, allowing firms to weight themselves against competitors, while showcasing their strengths to existing and potential clients. This year the national rankings also highlights agencies by marketing specialty (defined by more than 55 percent of an agency's business within that specialty) in the following categories: Event/Experiential, Interactive, Retail (in-store) Promotional Products, Sweepstakes, Social and Mobile.
Media Logic has developed and managed successful with social promotions with B2B, financial service and retail clients such as Cabela's and F.Y.E. The agency also conducted significant research into retail brands' social promotions in the Media Logic 2010 Retail Marketing Report. The success of the report has prompted Media Logic to undertake an ongoing quarterly index, the Retail 101. The index measures retail social marketing indicators ranging from Facebook Likers to Twitter followers of the most active brands. The Retail 101 Social Brand Index will be launched in July.
In addition to its social promotions work, Media Logic is on the leading edge of innovative managed community marketing programs. Media Logic's community-based marketing connects in-house marketing, product development and customer support professionals with key brand advocates, influencers and everyday customers in a coordinated effort to build brand good will, loyalty and a willingness to recommend through real-time social marketing.
About Media Logic
Media Logic is a nationally-recognized and award-winning agency specializing in marketing for a social world: branding, social promotions, influencer marketing and managed community marketing.
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