Media Logic Offers Free Social Marketing Webinar for Retailers

"F.Y.E. Naked" Webinar Provides Rare Under-The-Sheets Look at the Numbers Behind a Successful Social Media Program

ALBANY, N.Y., May 5, 2011 - Media Logic, a nationally-recognized agency specializing in marketing for a social world, is conducting a free webinar, "F.Y.E. Naked," for retail marketers that offers a rare under-the-sheets look at its social marketing efforts for digital entertainment retailer F.Y.E., a national chain of more than 550 stores offering a wide selection of entertainment products. The live webinar will be presented on Tuesday, May 10 at 1:00 EDT. Attendees can sign up at http://bit.ly/mpg6pB.

"We've built F.Y.E.'s social marketing program from the bottom up, and the road to its success hasn't been without challenges," said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. "Tuesday's F.Y.E. Naked webinar will be unique in that we'll give retailers more than just a prettied-up case study of what works-we're going to give a peek at the raw numbers behind the program, examine what worked and what didn't, and find out what it all means for retail social marketing moving forward."

Media Logic will present social marketing strategies and promotions designed to drive in-store visits via social media. Webinar attendees will learn through Media Logic's experience with F.Y.E.:
 What works and what flops in social space
 The value of a new Facebook liker and what it costs to get one
 Why promotions are critical to brand growth
 How to turn social media into a revenue opportunity
 How to measure ROI
"Everyone recognizes the potential of social media," said Ladouceur. "The challenge is finding the means to channel it to a productive end. We-as both an agency and an industry-have learned a lot in the last year or two how to do that very effectively. And, we're willing to share our successes and pitfalls with the raw data to back it up."

Webinar Title: "FYE Naked - Media Logic Exposes the Social Marketing Strategies and Data Behind FYEGUY"
Date: Tuesday, May 10, 2011
Time: 1 p.m. EDT / 10 a.m. PDT
Event Page: https://medialogicevents.webex.com/medialogicevents/onstage/g.php?t=a&d=667873900

A recorded version of the presentation will be available for download after May 11, 2011 on the Media Logic website at www.mlinc.com/fye-naked-webinar.

About Media Logic
Media Logic is a nationally-recognized agency specializing in marketing for a social world: branding, owned media, online community development, dynamic campaign management and social promotions. We create integrated strategies that drive awareness, engage customers and increase ROI. Combining more than 25 years of experience with its breakthrough dynamic content management environment, Zeitgeist & Coffeesm, Media Logic plugs clients into the social world and powers their real-time marketing.

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Editor's Note:
A short YouTube video about the Webinar can be found here: http://bit.ly/ish7xR

Media Contact:
Jason Jansky
Downing Street Communications
(303) 748-3300
jason@downingstreetcommunications.com