"We've built F.Y.E.'s social marketing program from the bottom up, and the road to its success hasn't been without challenges," said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. "Tuesday's F.Y.E. Naked webinar will be unique in that we'll give retailers more than just a prettied-up case study of what works-we're going to give a peek at the raw numbers behind the program, examine what worked and what didn't, and find out what it all means for retail social marketing moving forward."
Media Logic will present social marketing strategies and promotions designed to drive in-store visits via social media. Webinar attendees will learn through Media Logic's experience with F.Y.E.:
What works and what flops in social space
The value of a new Facebook liker and what it costs to get one
Why promotions are critical to brand growth
How to turn social media into a revenue opportunity
How to measure ROI
"Everyone recognizes the potential of social media," said Ladouceur. "The challenge is finding the means to channel it to a productive end. We-as both an agency and an industry-have learned a lot in the last year or two how to do that very effectively. And, we're willing to share our successes and pitfalls with the raw data to back it up."
Webinar Title: "FYE Naked - Media Logic Exposes the Social Marketing Strategies and Data Behind FYEGUY"
Date: Tuesday, May 10, 2011
Time: 1 p.m. EDT / 10 a.m. PDT
Event Page: https://medialogicevents.webex.com/medialogicevents/onstage/g.php?t=a&d=667873900
A recorded version of the presentation will be available for download after May 11, 2011 on the Media Logic website at www.mlinc.com/fye-naked-webinar.
About Media Logic
Media Logic is a nationally-recognized agency specializing in marketing for a social world: branding, owned media, online community development, dynamic campaign management and social promotions. We create integrated strategies that drive awareness, engage customers and increase ROI. Combining more than 25 years of experience with its breakthrough dynamic content management environment, Zeitgeist & Coffeesm, Media Logic plugs clients into the social world and powers their real-time marketing.
A short YouTube video about the Webinar can be found here: http://bit.ly/ish7xR
Downing Street Communications