Media Logic Sponsors Local Fashion Show to Benefit Whitney M. Young Health Services

Marketing Agency is Design Sponsor for the 3rd Annual "Rock the Runway for Health"

ALBANY, N.Y., May 10, 2011 - Media Logic, a nationally-recognized agency specializing in marketing for a social world, donated design services for the Whitney M. Young, Jr. Health Services' (www.wmyhealth.org) 3rd Annual Rock the Runway for Health. The fashion show benefiting Whitney Young's programs and services will be held on Thursday, May 12th at 6:30 p.m. at Taste in downtown Albany.

"It's organizations like Whitney M. Young that are making it possible for everyone in the Capital Region to have access to affordable, high-quality, innovative medical and dental services, regardless of income or insurance status," said David Schultz, president of Media Logic. "Media Logic is honored to help make the `Rock the Runway' event a success."

The 3rd Annual Rock the Runway for Health will take place at Taste (formerly Dale Miller) located at 30 South Pearl Street in downtown Albany on the penthouse floor. Guests will experience a celebrity red carpet treatment with paparazzi photos supplied by Albany Alive. Global light hors d'oeuvres will be provided by Taste with a special Pama/Hpnotiq martini tasting. The Times Union's, Kristi Gustafson will host the evening with music from local favorite, DJ Dread. `Business fashions from coffee to cocktails' are sponsored by Saratoga Trunk, Christopher's Custom, Shush Shoes with hair and makeup provided by Jean Paul Salon and photos by Joan Heffler Photography. The fashion show features 19 celebrity models from around the Capital Region and will begin at 7:30 p.m.

Pre-sale tickets to Rock the Runway for Health has sold out, but additional tickets may be released prior to the event. To be added to the waiting list, please contact the foundation at 591-4472, twiles@wmyhealth.org or visit Whitney Young's website, www.wmyhealth.org/events.


About Media Logic
Media Logic is a nationally-recognized and award-winning agency specializing in marketing for a social world: branding, social promotions, influencer marketing and managed community marketing.

About Whitney M. Young, Jr. Health Services
Whitney M. Young, Jr. Health Services has been the health care resource for the region's growing uninsured and underinsured population for nearly 40 years. Whitney Young's mission is to provide quality medical, dental and addiction services, regardless of income, to Capital Region residents. Whitney M. Young, Jr. Health Services helps ensure that the more than 21,000 patients who receive care at any of Whitney Young's 7 patient care locations have access to quality health care services. The ever-growing health care costs and barriers to accessing care are affecting more of our community members than ever. The face of the uninsured is changing and Whitney Young is a viable option for cost-effective health care services.

###