Mr. Gleave, Vice President of Marketing for Metaswitch, introduced the meaning behind The Power of M , colorfully explaining the Big 6 of Ms - Management, Multimedia, Migration, Monetization, Mobility, Mosaic. He topped those off by adding a 7th 'M' to rule them all, as it were, Metaswitch. It was a superb presentation, well thought-out, precisely executed, and thoroughly entertaining.
Other executive presentations were:
+ "The CEO Report - E(M)bracing Change in the New Communications Market", by CEO, Kevin DeNuccio
+ "An M-Powered Business" by Executive Vice President, Graeme MacArthur
+ And several Product Strategy Reviews with Metaswitch Staff, including: Simon Williams - SVP Product Management and Product Marketing, Stephen Barnes - Vice President Global Wireless, Matthew Finlayson - Vice President, VoIP and Voice Applications, Piers Finlayson - VP and Head of 4th Generation Communications Product Area, Patrick Fitzgerald - Vice President for SIP Infrastructure and Solutions Marketing, and Martin Taylor - Chief Technical Officer.
Mosaic Partner presentations were well-attended, with packed-houses listening to: Adtran, Cordell, NETXUSA, One Access, Aastra, Polycom and Edgewater.
This year's Forum is also home to a frenzied tweeting community, all using the official event hashtag, #mforum11. Metaswitch encouraged the conversation by awarding cash to the authors of the best tweets.
Tweet of the Moment Winners (each getting a $5 poker chip) included:
Jeremy Hendricks - BTC Broadband, Dave Holzer - Emery Telcom, Jeff Earhart - Earhart Engineering, Doug Mohney - HD Voice, and Jeff Willoughby - Surewest.
The grand prize - $100 chip for Tweet of the Day - went to Jason Brain of Telnet.
The night was capped off with a festive soiree at the Wynn.
Indeed, a great and informative time had by all.
Metaswitch: The Power of M.