New Website Simplifies Furniture Shopping for Wilmington Customers

Pala Brothers Furniture Engages and Inspires Online Shoppers with Highly Visual Shopping Experience

Pala Brothers Pala Brothers, a leading home furniture retailer serving the Wilmington, Delaware region, recently launched an innovative new website designed to help consumers save time, reduce travel, and eliminate the guesswork traditionally associated with the furniture shopping experience.

The new website features visually stunning displays and detailed specifications of all available furniture items as well as a list of current promotions, clearance items, and financing and delivery options. A special room planning tool enables online shoppers to drag and drop furniture and structural items into a visual representation of their own room to ensure the look and fit of the room even before they visit the company’s showroom to finalize their purchase. shoppers can quickly locate and compare living room, dining room, bedroom, family room, and home office furniture, and accessories by searching and filtering by product type, style, materials, finish, brand, and other characteristics. Complete product descriptions and specifications are provided with each item along with a display of related furniture pieces. The full-featured website also allows visitors to request a price quote, directly email the store, save items to their own “favorites” folder, print and share items via email with their family and friends. The new site was designed and developed in conjunction with online furniture merchandising specialists MicroD Incorporated.

About Pala Brothers
Pala Brothers Furniture is a family owned and operated business since 1953. Located in tax free Wilmington, Delaware, we strive to give our customers a huge selection and low prices in such brands as Baker, Henkel-Harris, Hancock & Moore, Theodore Alexander, Nichols & Stone, Lexington and many others in our 20,000 square foot store.  Pala Brothers Furniture strives to educate our customers on one of their most important buying decisions.  Whether looking for a whole house, a room or just that special piece, Pala Brothers is your destination. Let our experienced designers help direct you in your search for traditional, transitional or contemporary furnishings. We will give you the peace of mind that you are getting the  best value for your home furnishings.