My Receptionist Brings A New Look and New Learnings to National Massage Therapy Convention in Orlando

ORLANDO, FLORIDA - A new look, and observations around industry trends are among the highlights that My Receptionist will share at the 2009 National Convention for the American Massage Therapy Association, September 23-26.

A front office support partner that specializes in call answering and appointment scheduling, My Receptionist was founded nearly 15 years ago by a massage receptionist looking to help other practitioners who had difficulty managing appointments. Today, My Receptionist serves more than 400 independent massage therapists and multi-therapist practices.

"The AMTA National Convention brings together some of the smartest minds and most dedicated business owners in massage therapy today," said Jeff Noe, president of My Receptionist. "This show is a great opportunity for us to meet face-to-face with our customers, but also share key learnings with other visitors to our booth."

As part of those learnings, My Receptionist will share industry observations from the last 12 months, such as a 9 percent drop in call volume for the massage therapists they serve. While not reflective of the entire industry, the drop in calls is indicative that massage therapists are seeing some changes in their business, said Noe.

"The last year has been more difficult for many massage therapists," said Noe. "Even still, we're seeing some positive developments for practitioners who are using the down economy as an opportunity to re-tool their business approach."

In general, clients have started evolving to more of a business owner mentality, where they want to start building value in their practice, as opposed to viewing it just as a source of income, said Noe. But they're also changing and enhancing the way they do business - from expanding their payment options to include credit cards, to joining together in a cooperative with other massage therapists and complimentary providers like acupuncturists and estheticians.

Among the exciting changes for My Receptionist is a new look for the brand, which will be highlighted at the booth and in printed materials, and can be found online at The new logo reflects a symbol for the growth that the My Receptionist helps create, said Noe.

"Many standalone massage therapists have stopped growing because they're overworked from trying to do it all," said Noe. "When our staff assists with integral front office duties - including call answering and appointment scheduling - clients can focus on their craft with the confidence that their business has real people responding, 24 hours a day. Ultimately, our people are building relationships on behalf of our clients and this often leads to growth."

My Receptionist staff will be available throughout the exhibit show to answer questions and share information about how to develop a more efficient front office. Exhibit show hours for the 2009 AMTA National Convention are:
  • Wednesday, Sept. 23 - 6:30 - 9 p.m.
  • Thursday, Sept. 24 - 11 a.m. - 2 p.m.; 5:30 - 9 p.m.
  • Friday, Sept. 25 - 11:30 a.m. - 3:30 p.m.; 5:30 - 7:30 p.m.
  • Saturday, Sept. 26 - 10 a.m. - 2 p.m.

About My Receptionist
My Receptionist is a national front office support partner, specializing in 24-7 call answering and appointment scheduling. Answering more than 2 million calls annually, My Receptionist serves a variety of entrepreneurs - from massage therapists to acupuncturists to chiropractors. Named one of the country's "fastest growing companies" by Inc. Magazine, My Receptionist is committed to helping small business owners simplify their business life - by securing sales opportunities, growing business and ensuring their companies are always responsive. My Receptionist is headquartered in Eau Claire, Wisconsin, with a satellite office in Vero Beach, Florida.