MADISON, WIS. -- June 17, 2009 -- Today, Networked Insights, a leading social media and customer intelligence company based in Madison, Wis., announced its collaboration with comScore’s Media Metrix, the industry’s preferred online audience measurement and media planning solution. This collaboration positions Networked Insights’ SocialSense dashboard as the first social media analytics platform to integrate comScore’s Media Metrix data.
Through this platform enhancement, Networked Insights fills the gap between social media analytics and audience measurement and is positioned as the dashboard of choice for marketers and media professionals who want focused intelligence on their target markets.
"Integrating Media Metrix with SocialSense is a big step forward for media and marketing organizations who want to understand how and where people interact across the web," said Jack Flanagan, executive vice president of comScore. "Analyzing behavior and content together in one application creates new possibilities for both developing and measuring campaigns.”
This new collaboration extends the value of SocialSense to media planning, while at the same time providing marketers a more clear and concentrated understanding of what the target segments are interested in and what topics they engage with most frequently. The segment-based approach also amplifies Networked Insights’ thematic discovery technology, allowing marketers to know what’s important to a particular audience without the need to define keywords. The easy-to-use dashboard uses the comprehensive data set, proprietary analytics and Media Metrix to define influence, insights, and reach.
“There are two things needed to make sound marketing and media decisions: access to the right information and the ability to turn that information into action. This initiative enhances our ability to deliver both,” said Dan Neely, founder and chief executive officer at Networked Insights. “Social media can be noisy and comScore helps provide context to our insights-which is a natural fit with our objective in providing focus and direction rather than more streams of data.”
About comScore
comScore Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
About Networked Insights
Founded in 2006 by industry leaders and seasoned entrepreneurs in the fields of social media and customer intelligence, Networked Insights’ SocialSense dashboard delivers insights about content, consumer behavior, and the demographics of social media. Networked Insights finds the audience that matters most to your business. For more information about SocialSense visit http://www.networkedinsights.com.
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Through this platform enhancement, Networked Insights fills the gap between social media analytics and audience measurement and is positioned as the dashboard of choice for marketers and media professionals who want focused intelligence on their target markets.
"Integrating Media Metrix with SocialSense is a big step forward for media and marketing organizations who want to understand how and where people interact across the web," said Jack Flanagan, executive vice president of comScore. "Analyzing behavior and content together in one application creates new possibilities for both developing and measuring campaigns.”
This new collaboration extends the value of SocialSense to media planning, while at the same time providing marketers a more clear and concentrated understanding of what the target segments are interested in and what topics they engage with most frequently. The segment-based approach also amplifies Networked Insights’ thematic discovery technology, allowing marketers to know what’s important to a particular audience without the need to define keywords. The easy-to-use dashboard uses the comprehensive data set, proprietary analytics and Media Metrix to define influence, insights, and reach.
“There are two things needed to make sound marketing and media decisions: access to the right information and the ability to turn that information into action. This initiative enhances our ability to deliver both,” said Dan Neely, founder and chief executive officer at Networked Insights. “Social media can be noisy and comScore helps provide context to our insights-which is a natural fit with our objective in providing focus and direction rather than more streams of data.”
About comScore
comScore Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
About Networked Insights
Founded in 2006 by industry leaders and seasoned entrepreneurs in the fields of social media and customer intelligence, Networked Insights’ SocialSense dashboard delivers insights about content, consumer behavior, and the demographics of social media. Networked Insights finds the audience that matters most to your business. For more information about SocialSense visit http://www.networkedinsights.com.
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