New Moon Girls Celebrates 19 Years in Print

Lila with her New Moon Girls magazine in Hong Kong
Lila with her New Moon Girls magazine in Hong Kong
  • Lila with her New Moon Girls magazine in Hong Kong
    Lila with her New Moon Girls magazine in Hong Kong
    Lila with her New Moon Girls magazine in Hong Kong
    Lila with her New Moon Girls magazine in Hong Kong
  • Rebecca took her New Moon Girls with her on vacation to New York!
    Rebecca took her New Moon Girls with her on vacation to New York!
    Rebecca took her New Moon Girls with her on vacation to New York!
    Rebecca took her New Moon Girls with her on vacation to New York!
  • Jen with her New Moon Girls magazine in New Jersey!
    Jen with her New Moon Girls magazine in New Jersey!
    Jen with her New Moon Girls magazine in New Jersey!
    Jen with her New Moon Girls magazine in New Jersey!

How much media for tween girls wholeheartedly presents positive body image and self-acceptance in everything they do? New Moon Girls does this on every page of its magazine and safe social network. Since the first magazine issue was printed on March 21, 1993, each issue has been created by girls, for girls, all without ever relying on revenue from advertising.


On March 21, 2012, New Moon Girls celebrates 19 years of giving girls worldwide the self-affirming media they deserve so they can grow up with confidence and big dreams.

It all began  in the living room of the Gruver-Kelly family when founder Nancy Gruver resolved to counteract the negative impact of media on her twin daughters, Nia and Mavis by starting a girls’ magazine with them. Launching from that decision, NMG became and still is the pioneer in making healthy media and community WITH girls, not just FOR girls.

Research reports that healthy media for girls is an important counter-balance to the sexualization of girls and women in media. A 2007 report by the American Psychological Association tells us that media sexualization is linked to three of the most common girls’ and women’s mental health problems: eating disorders, low self-esteem, and depression.

NMG is now both a safe social network and a bi-monthly print (and soon also digital) magazine for girls ages 8 and up. It provides a secure community for them to express their creativity, get thoughtful support and advice from other girls, build confidence and positive body image, counteract bullying, and much more.

New Moon Girls member Jen says, “It's a place of unconditional friendship with fun people from around the globe. It's a place to learn, grow, and share, and a place that is different from everywhere else!  It is still the same thing I thought when I first joined: a being myself place, an expressing opinions place, and a create-work-and-share-it place.”