"Once In A Lullaby" Selected for Tribeca Talks Special Event at the Tribeca Film Festival

Jonathan Kalafer and Greg Breinberg to Speak at Tribeca Talks On PS22 Chorus Documentary "Once In A Lullaby"

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  • "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
  • "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
    "Once In A Lullaby", the PS22 Chorus Documentary Film directed by Jonathan Kalafer
  • "Once In A Lullaby", the PS22 Chorus Documentary by Jonathan Kalafer and NJ Pictures
    "Once In A Lullaby", the PS22 Chorus Documentary by Jonathan Kalafer and NJ Pictures
    "Once In A Lullaby", the PS22 Chorus Documentary by Jonathan Kalafer and NJ Pictures
    "Once In A Lullaby", the PS22 Chorus Documentary by Jonathan Kalafer and NJ Pictures

New Jersey Pictures PS22 Chorus documentary film "Once In A Lullaby" has been selected as part of the Tribeca Talks special event at the 2012 Tribeca Film Festival. Sunday April 29, 2012 "Once In A Lullaby" will have its' premiere screening at Tribeca Talks, followed by a panel discussion on the power of arts and media in education. Tribeca Talks brings together the brightest minds in film, the arts, education and entertainment to foster lively discourse on timely subjects.

Directed by Jonathan Kalafer, "Once In A Lullaby" is a documentary that follows the PS22 Chorus, a group of 5th grade singers from a Staten Island public school, on a trip that goes from the classroom, to YouTube on to the White House and the stage of the Academy Awards. Recognizing the talent and dedication of his students, chorus director Greg Breinberg began posting videos of the PS22 kids performing to YouTube, the web based video sharing network. The videos became a viral sensation in short order, racking up millions of views. Through their viral videos, the PS22 Chorus attracted a legion of fans, including rapper Matisyahu and songstress Stevie Nicks, who invited them to share the stage and perform. President Obama is also a fan, and the chorus was invited to perform at the White House. Capping off a year where brilliant performance followed brilliant performance, the PS22 Chorus found themselves on stage, and via television in the living rooms of millions, performing at the Academy Awards.

While making "Once In A Lullaby", director Jonathan Kalafer, who is himself a high school music and video arts teacher, had unbelievable access and a front row seat for his camera throughout this entire wild ride. The film captures all the excitement, drama, emotions and occasional tears that accompany a once in a lifetime trip like this.

Caitlin Meiser, the Tribeca Film Institute Education Program Developer will moderate a panel discussion after the premier of "Once In A Lullaby". Greg Breinberg, the director of the PS22 Chorus will be in hand to take part and share his first hand knowledge of how music can truly transform the lives of children in massively positive ways. Paul King, Executive Director of the Office of the Arts and Special Projects at the New York City Department of Education will also join the conversation. Jonathan Kalafer, who has the unique experience of both making this documentary, as well as being an educator teaching music and video arts, will round out the discussion group. With a focus on the transformative power of media arts and music in a classroom setting, it's a certainty that new ground will be broken and current educational models will be challenged. The unique combination of experience and opinions of the panelists is certain to create an entertaining, useful and eye-opening discourse. Students, educators, musicians, film makers and parents will certainly benefit from hearing the fresh ideas presented by the speakers.

The World Premier of "Once In A Lullaby" is an official part of the 2012 Tribeca Film Festival and open to the public.  The premier and panel discussion will be held on Sunday April 29, 2012 at 3pm, taking place at the SVA Theatre located at 333 West 23rd Street (Between 8th & 9th Avenues) in Manhattan. Single tickets go on sale Tuesday, April 10, for American Express Cardmembers, and on Monday, April 16, for the general public. For information on ticketing please visit the Tribeca Film Festival Box Office.

For additional information, screeners, interview requests and photos, members of the press should contact Michael Dolan at 646-248-3771 Michael@SpookyEnglish.com