The alliance partnership, comprised of seven nationally-known B2B content marketers, positions NuSpark Marketing to provide the right message at the right time and place to B2B clients to generate better quality leads and close a higher percentage of sales opportunities.
"Companies still don't really get the concept of content marketing as it relates to lead generation," says Mosenson. "At the end of the day, it's the message that drives traffic, generates leads and converts leads into sales via lead nurturing. The message is the engine that drives pay-per-click, SEO, website design and social media management. That's why the expansion with the national content marketing team was formed."
For typical B2B companies, 80% of the leads they receive actually go on to buy within 24 months, according to Aberdeen Group research. The firms they buy from are the ones that stay in touch with the customer by providing ongoing relevant content that guides buyers through their buying cycle. Without a proper content strategy, leads leave the funnel rather than engage and purchase.
The NuSpark Marketing National Content Marketing Alliance will manage the message process, and combined with strategic lead generation tactics, form a sound lead management engine designed to increase B2B company revenue and improve ROI. In addition, any firm struggling with marketing automation platforms will benefit from its content marketing strategies.
"I never thought I'd be a content marketing company when I started my business, but it just makes sense to combine content marketing with lead generation tactics. Without the right value proposition, the right content that prospects request to download, and the right website messages that engage audiences, all that pay-per-click, SEO, digital media, and social media tactics firms implement might as well be stopped."
Joining NuSpark Marketing in this alliance are:
Bob Leonard (www.acSellerant.com)
Maureen Monfore (www.mmcopywriting.com)
Michael Selissen (www.casemountain.com)
Rachel Franco (www.raf-communications.com)
Susan Fantle (www.thecopyworks.com)
Wendy Brache (www.salesforcebranding,com)
Wendy Marx, President of Marx Communications (www.marxcommunications.com), B2B public relations