“Heart Health™” Is Latest Reason to ? Odwalla®

Heart-y new member of Superfood smoothie family uses plant sterols to support cardiovascular health

Half Moon Bay, Calif. – Odwalla soon will have hearts pumpin’. This month, the natural health beverage company introduces Heart Health Superfood, a berrylicious new blend that contains 0.4g of plant sterols per 8 fl oz serving. The plant sterols - naturally sourced plant extracts - may help to reduce cholesterol and support cardiovascular health when you drink two 8 fl oz servings per day with meals as part of a diet low in saturated fat and cholesterol, so Heart Health is as good for your health as it is for your soul. (See below for information about the relationship between plant sterols and heart health.)[1]

This heart-y smoothie brims with a mix of refreshing juices and purées: apple, peach, banana and strawberry. Then Odwalla adds a touch of tasty purple boysenberry puree and Concord grape juice.

“With its great berry taste, this new Superfood smoothie is so delicious that you might not realize that it’s good for you,” said Jason Dolenga, brand manager, Odwalla. “But your heart will know.”

A good source of Vitamin C and potassium, Heart Health joins the five existing members of the Superfood product family: Original Superfood, Berries GoMega®, Red Rhapsody®, Pink Poetry® and Mo’Beta®. Heart Health is available in 450 mL grab-n-go recyclable plastic bottles.

Consumers can expect to find Heart Health on shelves in natural food stores, select supermarkets and specialty outlets across the country in mid-September.

[1] Plant Sterols & Heart Disease

Foods containing at least 0.4 grams per serving of plant sterols, consumed twice a day with meals for a daily total intake of at least 0.8 grams as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. An 8 fl oz serving of Odwalla Heart Health contains 0.4 grams of plant sterols. A 450 mL bottle of Odwalla Heart Health contains 0.8 grams of plant sterols. Our resealable bottle makes it easy to pour half of a 450-ml bottle into a glass for consumption over two meals.

About Odwalla

Odwalla, Inc. delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for 30 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country.

To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com or call 1.800.ODWALLA. Also follow Odwalla on Facebook and Twitter (@Odwalla).

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Editors note: high-resolution product images available upon request.

Contacts:

Lauren Thompson
Odwalla
lthompson@odwalla.com
718.746.0087, ext. 319

Kobi Hoffman
Fast Horse
kobih@fasthorseinc.com
612-209-7324