More than 40 musicians contributed to the album. "I've been so blessed to make a living through making music and anytime my music can help an organization like 1% for the Planet help the earth, the environment, and the people who live on it, then it's a good day," says G.Love, a featured artist on the album.
Leading artists, including Jack Johnson, Jackson Browne, and Grace Potter, have donated rare and exclusive tracks. "The artists are amazing. They have been incredibly supportive of the project from the beginning, and their passion is infectious. Fans hear the artists' music and are inspired to get involved themselves" says Melody Grote, VP Marketing and Acquisitions, 1%.
In the spirit of reducing waste generated from the distribution and disposal of traditional CDs, the album is an all-digital release. At the new 1% music web site, music.onepercentfortheplanet.org, fans can sample and buy the music, see what the artists are saying about their involvement in the cause, and spread the word online. Supporters can visit the site to get a web badge to display on their site or blog, or use social media tools like Facebook and Twitter to spread the word.
The album features more than forty tracks for an amazingly low price of $9.99. Thousands of copies were purchased at release, surging the album to the number one position on Amazon's Bestselling MP3 album chart. The album can be found on all major music sites, including on iTunes; other promotions will kick off this week and later in the month.
"1%: The Music is an easy way to make a difference for anyone who loves good music," says Grote. "Individuals can share the music online with their friends, family and colleagues in order to exponentially increase giving to the environment."
About 1% for the Planet:
Started in 2002 by Yvon Chouinard, founder and CEO of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,200 member companies, small and large, that donate 1% of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a global frontrunner in funding the work of environmental groups around the world.
Join 1% on Facebook at facebook.com/1percentfortheplanet and get updates on Twitter by visiting twitter.com/1percentFTP