Greener Than Ever: Forecastle Festival Joins 1% for the Planet

Louisville, KY - Forecastle is not just another music festival, but a forum for environmental activism. This year the gathering on the Louisville Waterfront is boosting its green credentials to another level by joining 1% for the Planet, a worldwide network of businesses and artists who pledge to donate a percentage of revenues to environmental causes.

Forecastle, expected to draw over 25,000 fans to the banks of the Ohio River the weekend of July 9-11, is the first music festival to join 1% for the Planet. Forecastle's founder and "Captain," JK McKnight said the partnership is a perfect fit, as both the festival and 1% are in the forefront of using music to spread the environmental message.

"Since we started in 2002, Forecastle has been equal parts music, art and activism," said McKnight. "We bring together the Midwest's creative and activist communities to learn about environmental issues and what they can do to help save the planet. Joining 1% for the Planet is another way for us to walk our talk."

More than two dozen performing and recording artists, record labels and music companies are members of 1% for the Planet, including Jackson Browne, Jack Johnson and Josh Ritter. When Johnson put the 1% logo on five million copies of In Between Dreams, his 2005 breakthrough album, 1% went almost overnight from adding a few member companies a month to signing up several each week.

"Music is a powerful vehicle for spreading the message and reaching the necessary audiences if we're to make the kind of changes needed to achieve a sustainable future" said 1% CEO Terry Kellogg.

In January, 41 artists partnered with 1% and donated exclusive tracks to create 1% for the Planet - The Music, Vol. 1, a specially-priced download-only album that reached the Billboard, Amazon and iTunes bestseller charts. (http://music.onepercentfortheplanet.org.) All proceeds go to 1% for the Planet and the non-profits it supports. One of the bands on the 1% album, Grace Potter & the Nocturnals, is also appearing at this year's Forecastle.

1% for the Planet will also host the free Film Pavilion at the festival, along with 1% member company Patagonia Footwear. Patagonia Footwear's recently launched Advocate Moc will also be for sale at the festival. A simple, lightweight, go-anywhere moccasin, the Advocate carries both the Patagonia and 1% for the Planet brands. All proceeds from sales of the shoe will benefit environmental non-profits selected by retailers nationwide.

About 1% for the Planet
Like Forecastle, 1% for the Planet started in 2002. The 1% roster now includes 1,300 companies in 38 countries and grows at more than one new member a day. 1% members have given more than $50 million to environmental causes to date. For more information, visit www.onepercentfortheplanet.org.

About the Forecastle Festival
The Forecastle Festival is where the Midwest connectsr. A symposium for musicians, artists, and environmentalists, Forecastle connects the progressive Midwest. The 2010 fest is expected to draw over 25,000 patrons to the Louisville Waterfront ¬ part of a scenic, $60 million dollar riverfront investment which attracts 1.5 million visitors a year. With national headliners and expanded lineups, the festival will provide an unforgettable experience for all Forecastle travelers, converging in Louisville from the Midwest and beyond. For more information, visit www.forecastlefestival.com.