Currently a baseball analyst for ESPN on SportsCenter, executive vice president/senior advisor with the San Diego Padres, and a noted motivational speaker Winfield is a prominent sports figure with a devoted following. With an existing well established fan base, and the booming popularity of social media, Winfield felt it was the perfect time to make the transition. In April, Winfield selected One Social Media LLC. to assist with the personal branding and evolution of his social media platforms and the renovation of his website.
"Social media lifts the veil of traditional media and allows me to make more intimate connections on both a personal and business level," said Winfield
For Winfield it was important to communicate and establish relationships with people himself, aligning this with One Social Media's strategic insight and extraordinary team to produce a final product with Winfield's distinctive personality.
"It is absolutely imperative that celebrities manage their online reputation," said Joe Soto, One Social Media founder and CEO. "Because of Dave's launch into social media, he is recognizing and communicating with fans and followers he would have otherwise never connected with, and people really respect that."
Winfield recently launched his website www.davewinfieldhof.com, and is establishing relationships and communicating with fans through utilization of Facebook, Twitter, YouTube and LinkedIn.