Bacardi Seeks Marketing Agency For Brand Task

Bacardi Seeks Marketing Agency For Brand Task

Bacardi has approached agencies
regarding its UK advertising
campaigns
 

The global spirits brand has spoken to a number of marketing agencies in relation to its
portfolio of UK brands.

Initial talks are said to focus in part on the new Bacardi Oakheart brand, a
new spiced rum variant introduced in the UK in September to challenge
established rum brands such as Captain Morgan and Sailor Jerry.

Last year, Bacardi spent around £6 million on marketing its portfolio of
products in the UK.