McLaren announces global ad pitch

McLaren announces global ad pitch

McLaren Automotive is looking for a marketing agency to handle its global advertising campaigns as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.

The sports car company, which was launched last year, is conducting its search through a process handled by Oystercatchers.

It is currently talking to marketing agencies with the aim of drawing up a longlist, immediately followed by chemistry meetings. An agency appointment is expected before Christmas.

The appointed ad agency will be the company’s strategic partner for all of its markets worldwide. The company is setting up 35 dealerships, initially in Europe and the US, followed by the Middle East, Asia and other markets.