Switzerland witnessed a 20.3% increase in tourists coming from India in 2011. What's more, Swiss tourism enjoyed an increase of 100 per cent over last five years with a combined total of 1.55 million overnights spent by Indians, making it one of the most favoured destinations globally by Indians.
According to Ritu Sharma, deputy director of Switzerland Tourism India, the increase in tourists from India in 2011 is one of the highest amidst the global economic recession.
"It is exciting to have new Swiss partners coming to India to showcase their products to the travellers here. We have almost doubled the number of partners to 22 from 12 last year indicating the growing importance of Indian markets and also suggesting that the Indian traveller is exploring new regions and new interests in Switzerland," said Sharma.
The Swiss tourism industry will also see an active participation by new partners such as Engadin St. Moritz and the Glacier Express and the Bernina Express railways.
Encouraged by the demand over the last years, the Swiss Tourist Board has targeted a further 20% growth in overnights spent by Indians in Switzerland for 2012 through aggressive marketing to travellers.
The Swiss Tourist Board will undertake varied marketing activities for 2012 including consumer outreach programmes, advertising campaigns including TVCs on leading channels and training programs for travel agents.
"India is a very important market for us. Last year the Swiss Government, realising the importance of Indian tourists, had allocated an extra marketing budget for India. After observing the immense success of this campaign, a similar additional budget has been allocated this year as well," said Michael Maeder, managing director, Switzerland Tourism India.