Outdoor Research to sponsor Elk Mountains Grand Traverse race

OR's new role ties in with Gore-Tex's support of one of North America's toughest ski races.

SEATTLE, Wash.  – Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, this month signed on as presenting sponsor of the 15th-annual Gore-Tex® Elk Mountains Grand Traverse Race, which will take place in March 2012.

At midnight on Friday, March 30, 2012, participants will embark on the 40-mile backcountry ski race from Crested Butte, Colo., to Aspen, Colo. The rugged course follows 1880’s mail routes, and, with sub-zero temperatures and a 7,800 vertical climb, racers and gear alike will be put to the test. 

“The Grand Traverse Race is more than just a randonee race.  It is one of the burliest, adventure-driven ski events of the year,” said Charlie Lozner, Outdoor Research’s Director of Marketing. “At Outdoor Research, we strive to create products that support and promote human-powered adventure, so partnering with an endurance ski event like the Grand Traverse came naturally. I can’t think of a better way to see our mission in action than on a course like this one.”

Outdoor Research’s support as a presenting sponsor builds on Gore-Tex’s new role for 2012 as title sponsor of the event, bringing to the event a manufacturer that uses Gore technology extensively in its product line. According to Co-Race Director Brian Wickenhauser, that’s a logical partnership between all three organizations.

“This race provides the perfect testing grounds for fabrics, clothing and outdoor gear,” Wickenhauser said. “Outdoor Research uses Gore-Tex® fabrics in so many of its items, so it was a natural fit to name them as our presenting sponsor. We look forward to a long-term relationship with Gore and Outdoor Research.”

For more information, visit www.outdoorresearch.com or the recently launched Grand Traverse website at www.elkmountainstraverse.com. To get updates on the race, visit www.twitter.com/emgtskirace, and to follow the SPOT trackers live, visit http://www.elkmountainstraverse.com/results/live-racking.

About Outdoor Research
Based in Seattle, Wash., Outdoor Research designs and manufactures functional solutions for human-powered adventure. Outdoor Research offers technically innovative and superior apparel, headwear, handwear, gaiters, storage and shelter systems. Product testing and high-quality construction is backed up with OR’s Infinite Guarantee®. Outdoor Research enthusiastically supports the outstanding conservation, access, and educational efforts of a variety of organizations and encourages our customers to do the same. Outdoor Research – Designed by Adventure®.

About The Crested Butte Nordic Center
The Crested Butte Nordic Center (CBNC) is a world-class destination Nordic ski area, offering breathtaking views and the best cross-country skiing in Colorado’s high country.  The Center offers 55 km of groomed Nordic trails, as well as guided tours, ski lessons, snowshoeing, sledding, a covered ice skating rink, and dining in CBNC’s ski-to backcountry yurt.   CBNC is located at the corner of 2nd and Whiterock, in the historic mining town and renowned skiing destination of Crested Butte, CO.  For more information, contact Keith Bauer, Executive Director, 970-349-1707, or director@cbnordic.org, or visit CNBC’s website at www.cbnordic.org.

About W. L. Gore & Associates, Inc.
With more than $3 billion in annual sales and approximately 9,500 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore's 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities. 

GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, Inc. ©2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com