Robinson Outdoor Products, a leading innovator in scent control hunting apparel and liquids as well as treestand safety equipment, recently named PAPA Advertising as Agency of Record.
According to Skip Papa, agency president and creative director, the relationship encompasses all aspects of Robinson's marketing communications, public relations and media.
"Robinson is committed to growing their business by delivering innovation and that includes their marketing initiatives," said Papa. "Our account team is responsible for building and implementing strategies to drive customer awareness, retail growth and brand development."
Robinson's current product lines include ScentBlocker®, Scent Shield®, and Whitewater Outdoors® as well as Robinson’s innovative safety product family, Tree Spider® safety harnesses and LIVEWIRE™ decent systems.
Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.