PHILADELPHIA - The Empire Strikes Back, part of the popular Star Wars trilogy, has gotten a makeover-and maybe even had its books balanced. The Pennsylvania Institute of Certified Public Accountants (PICPA) has released the first of its three viral videos for 2011, The CPA Players Present: The Empire Strikes Back (the "un-audited" version). This video features CPAs tackling one of the movie's most memorable scenes.
Watch the video to "lol" and blow off some steam this tax season.
Part of an initiative to increase public awareness of the CPA profession, the videos are one feature of an integrated online ad campaign which has increased the traffic to PICPA's consumer website. Drawn to the website because of the video, visitors often stick around to check out PICPA's free online resources including CPA Locator, free brochures, and the Ask a CPA service.
To view more of PICPA's viral videos visit www.IneedaCPA.org or go to the PICPA YouTube channel to see all the latest PICPA happenings. To get more details on how PICPA is using social media, contact Kathleen Miller at kmiller@picpa.org or (215)972-6188, or Jacqueline Barnard at jbarnard@picpa.org or (267)675-6255.
The Pennsylvania Institute of Certified Public Accountants is a professional association of more than 20,000 CPAs who work in public accounting, industry, government, and education. Founded in 1897, PICPA is the second-oldest state CPA organization in the United States. To find a member CPA in your area, visit our Web site at www.picpa.org and click on CPA Locator.
Watch the video to "lol" and blow off some steam this tax season.
Part of an initiative to increase public awareness of the CPA profession, the videos are one feature of an integrated online ad campaign which has increased the traffic to PICPA's consumer website. Drawn to the website because of the video, visitors often stick around to check out PICPA's free online resources including CPA Locator, free brochures, and the Ask a CPA service.
To view more of PICPA's viral videos visit www.IneedaCPA.org or go to the PICPA YouTube channel to see all the latest PICPA happenings. To get more details on how PICPA is using social media, contact Kathleen Miller at kmiller@picpa.org or (215)972-6188, or Jacqueline Barnard at jbarnard@picpa.org or (267)675-6255.
The Pennsylvania Institute of Certified Public Accountants is a professional association of more than 20,000 CPAs who work in public accounting, industry, government, and education. Founded in 1897, PICPA is the second-oldest state CPA organization in the United States. To find a member CPA in your area, visit our Web site at www.picpa.org and click on CPA Locator.