Fred Segal Salon Partners with PHYTO Hair Care

Opens Blow Dry Lounge at Santa Monica Location

  • Fred Segal Salon Blow Dry Lounge
    Fred Segal Salon Blow Dry Lounge
    Fred Segal Salon Blow Dry Lounge
    Fred Segal Salon Blow Dry Lounge
This month the acclaimed Fred Segal Salon in Santa Monica redefines the concept of the modern salon. After an extensive renovation, and partnership with renowned botanical brand PHYTO Hair care, the salon now features a Blow Dry Lounge where guests may enjoy a new level of customized service. Under the guidance of owner Matthew Preece, stylists deliver an exciting new approach to the blow dry.

The salon's overall aesthetic draws from Fred Segal’s legendary red, white and blue motif.  The new Blow Dry Lounge offers four chairs and its own distinctive flair that’s bright, airy and relaxing.  Clients will enjoy a choice of five blow dry menu options as well as up-do options:  Classic curls, Smooth & sleek, Give it to me straight, Pump up the volume and Beach chic.

In addition to the new decor, guests will be treated to PHYTO’s plant-derived, environmentally-friendly products including the best-selling- Phytovolume Actif volumizing spray, Phytodefrisant botanical relaxing balm and their Phyto Professional styling line.

Over the years, Preece and his team have garnered a laid back, yet sophisticated following ranging from LA’s hottest celebrities, style-conscious consumers and beach side residents. Preece’s talent and passion for his work is evident in the salon's details: luxe, comfortable surroundings fused with a rock-n-roll vibe.
Preece shares, “It’s an exciting time for the salon and we’re thrilled to partner with PHYTO.   Whether you’re on your way to a night out with friends or getting ready for a red carpet event, the Blow Dry Lounge is a destination to sit back, relax and enjoy a gorgeous blow dry.”

Fred Segal Salon is located at 420 Broadway Santa Monica, CA 90401
To make an appointment call 310.907.4022
About Fred Segal Salon
The world famous Fred Segal Salon in Santa Monica, CA is an oasis of excellence in beauty. Rated one of the premiere salons in the world, Fred Segal Salon has made a mark for providing the best of the best in style, beauty and customer service. Headed by owner and stylist Matthew Preece, Fred Segal Salon has become the place to make all your dreams come true with the experience and knowledge to accomplish what you’ve always wanted for yourself. Trust only the best with your hair!

About PHYTO 
PHYTO (fee-toe) is a leader in botanical hair care treatments for all hair types.  Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results.  Phyto is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, a family-owned located in Bezons, France. PHYTO does not test on animals. Please recycle.  For more information, please contact 1.800.55.PHYTO or visit  Twitter:

Press contacts:
Jody Green My P3R for Fred Segal Salon 310.552.5318 /
Jenna Muller JMPR, Inc. for PHYTO: 917.415.9401 /