Introducing PHYTO Botanical Blowout Days at ULTA Stores Nationwide

Achieve a Smooth & Sleek Blowout and Free Samples, Courtesy of PHYTO and Sedu

New York, NY - PHYTO, the French luxury brand renowned for its botanical hair care products, in partnership with Sedu styling tools, is bringing its "Botanical Blowout Day" to ULTA stores nationwide on February 16, 2011 from 3-8pm and February 17, 2011 from 1-4pm.
To celebrate the launch of the new Phytolisse perfect smoothing collection, PHYTO is offering complimentary blowouts using the new shampoo and mask with PHYTO's cult anti-frizz products. The new Phytolisse Shampoo and Mask work in conjunction with award-winning Phytodéfrisant Botanical Straightening Balm, and Phytolisse Smoothing Serum. PHYTO's perfect smoothing collection is a unique 4-step system that expedites blowdrying while shielding hair against humidity and frizz for up to 72 hours. In addition to complimentary blowouts, consumers will be treated to a travel-sized gift of Phytodéfrisant and Phytolisse serum minis with the purchase of two PHYTO products. (one per customer, while supplies last.)

Combining the most effective and innovative botanical active ingredients, this new straightening regimen provides effortless and long-lasting sleek, silky-soft results. Phytolisse Shampoo and Mask are highly concentrated in pine pulp extract that works to expedite blowdrying by straightening the hair while shielding it against humidity and frizz. In addition to pine pulp, Phytolisse Shampoo contains Hibiscus flower acids to smooth down the hair cuticle for incomparable shine, while Calendula flower intensely hydrates and softens hair. Phytolisse Mask is the perfect complement as it contains restructuring and smoothing red and brown algae and nourishing apricot kernel oil.
Created for women who seek perfectly smooth & sleek hair day after day, this complete straightening collection works in a unique 4-step system to cleanse, prep, straighten and protect hair with all-natural straightening, smoothing and shine-enhancing agents.

PHYTO invites current beneficiaries as well as new consumers to try the new anti-frizz line during this complimentary signature PHYTO Blowout day. Experience the very best that PHYTO has to offer through this new line - unique botanical formulas, luxurious textures, delicious scents and unparalleled professional results.
The PHYTO Botanical Blowout Day is nationwide and open to all consumers. Appointments may be made in advance by calling an ULTA store near you. For additional information about the PHYTO Botanical Blowout Day please visit www.phyto-usa.com To find the ULTA store nearest to you, please visit www.ulta.com and click on the store locator.

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About The Salon at ULTA
ULTA's full service salon and skin health services make it the complete beauty destination. The Salon at ULTA offers convenient services at affordable prices with licensed Designers and Skin Therapists. Services range from cuts and dimensional color, to brow design and specialty facials. Professionals are available for complimentary hair and skin care consultations to help each guest receive customized services and product recommendations to suit individual needs. The Salon at ULTA is located in each of ULTA's more than 390 stores across the country.

About PHYTO
PHYTO is the ultimate in botanical hair care, offering a complete range of highly concentrated plant-based solutions that work effectively to reveal hair's natural beauty. PHYTO is proud to partner with the finest hair salons and beauty retailers around the world to offer unique formulas that treat the hair and scalp to maintain stunning styles at home between salon visits. For more information, please visit www.phyto-usa.com or call 1.800.55.PHYTO Twitter@phytohaircare

About Sedu
Since its launch in 2004, Sedu has become one of the top ranked professional styling tool brands. Driven by the needs and demands of salon professionals, Sedu's products are uniquely designed with the stylist in mind. Sedu creates superior tools that enable inspiring styles. www.sedubeauty.com