PHYTO Hair Care and Lierac Paris Skin Care Align with Beauty Icon José Eber to Support Emerging French Fashion Designers

FRENCH FASHION TOUR 2012: FRENCH STYLE GOES ON TOUR AND MAKES 2nd STOP AT JOSÉ EBER SALON BEVERLY HILLS, CA

For Immediate Release     

New York, NY-  PHYTO, the experts in botanical hair care and Lierac Paris skin care, renowned  French cosmeceutical line,  are proud sponsors of TransAtlantic French Fashion Tour 2012.  TransAtlantic, the exclusive wholesaler of French luxury brands, is going on the road to bring French fashion and culture across America. As a fashion tour de force, the mobile showroom will make its way to 10 cities with the aim to reach audiences on their home turf.

The vintage silver Airstream trailer with signature logo made its debut in San Francisco on August 10, 2012.  The twenty-four foot long trailer is customized to house a stellar roster of French fashion, accessories and jewelry and will make its next stop in Los Angeles on Thursday, August 16, 2012 at the renowned José Eber Salon, located at 360 North Camden Drive Beverly Hills, California.

“This is a great opportunity to showcase French luxury brands and reach a new American market,” said Jean-Baptiste Langlais, Founder of TransAtlantic. The buying season is incredibly busy and we wanted to make it easier for retailers by bringing our brands directly to them, in their own city, before the hectic fashion season began.”

PHYTO, Lierac Paris and José Eber look forward to supporting these talented designers by giving them a beautiful venue to showcase their work.  The evening will consist of cocktails and hors d’oeuvres, complimentary hair and scalp analysis by PHYTO experts, deluxe samples by PHYTO and Lierac Paris and an appearance by José himself.

For over four decades, José Eber has been at the forefront of today's hair trends and a leader in the art of hairdressing. Mr. Eber is also known as the architect of the world’s most acclaimed hair styles. A celebrity himself José has run his hands through glamorous Hollywood personalities, legendary stars, men and women from all walks of life.
His Beverly Hills salon features a dedicated retail space within the salon to incorporate the philosophy of achieving a healthy hair and scalp through plants. This interactive area features a Phyto hair scope, which magnifies the hair and scalp 200 times. Phyto experts will give guests a complimentary “Phyto Rx” for a better understanding of their hair care needs.   The salon also offers a complete menu of botanical treatment options that may be customized and offer a specific solution for all hair types.

In addition, making its Beverly Hills salon debut, Lierac Paris skin care will be available at the José Eber Salon the week of August 13th.  Founded by Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology.

Mr. Francois Hourcastagnou, PHYTO’s Vice President of Sales, adds, “We’re excited about our 10 city sponsorship with TransAtlantic. The tour is a fantastic way to showcase up and coming French fashion designers here in the US.   It also gives us the opportunity to merge both the beauty and fashion worlds in select US cities such as Beverly Hills. We’re honored that the José Eber salon will be hosting the French Fashion Tour in Los Angeles.   He is a beauty icon in our industry and his salon caters to a luxury clientele that is synergistic with our mission and brand. It will be a great evening.”

WHO: 
Jean-Baptiste Langlais, Founder, TransAtlantic
Jose Eber, Founder/Hairstylist, Jose Eber
Thierry Lasry, Eyewear Designer
Alexandre Vauthier, Haute Couture Designer

WHAT:  TransAtlantic, the exclusive wholesaler of French luxury brands, along with WHO’S NEXT Pret-a-Porter Paris, Galeries Lafayette Paris, Lierac and PHYTO, presents the Los Angeles launch of French Fashion Tour 2012 at Jose Eber Salon.  To celebrate the second leg of its ten-city French Fashion Tour, TransAtlantic is hosting a cocktail event featuring beverages from Champagne Lanson and Chateau D’Esclans; guests will be given complimentary hair and scalp analysis by PHYTO experts as well as deluxe samples by PHYTO and Lierac Paris.

WHEN:  Thursday, August 16, 2012
6:00 PM – 9:00 PM

WHERE:  Jose Eber Salon
360 North Camden Drive
Beverly Hills, CA 90210


TransAtlantic Road Trip Schedule
August 10-13   San Francisco
August 14-17   Los Angeles
August 19-23   MAGIC, Las Vegas
August 24-25   Aspen
August 26-28   Dallas
August 29-30   Austin
September 1-4   Miami
September 5-6   Atlanta
September 7-12  New York City
September 13-15 Chicago

To RSVP for the August 16th event, 6pm at Jose Eber Salon, please contact pr@transatlanticnyc.com

Follow online:
http://www.facebook.com/FFT2012
http://www.twitter.com/fft2012

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ABOUT TRANSATLANTIC
TransAtlantic was born in Brooklyn, New York and is the exclusive US wholesaler of French luxury brands. A showcase for French culture and ingenuity, TransAtlantic represents creators of fashion, art, lifestyle and gastronomy.

ABOUT PHYTO
PHYTO (fee-toe) is a leader in botanical hair care treatments for all hair types.  Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results.  Phyto is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, a family-owned business located in Bezons, France. PHYTO does not test on animals. Please recycle.  For more information, please contact 1.800.55.PHYTO or visit www.phyto-usa.com .  www.twitter.com/phytohaircare

ABOUT LIERAC PARIS
Lierac Paris is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, headquartered in Bezons, France.  Founded by  Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology. For more information or to find a local retailer, visit www.lierac-usa.com <http://www.lierac-usa.com>  www.twitter.com/lieracskincare <http://www.twitter.com/lieracskincare>  


ABOUT JOSE EBER SALON
Over the past four decades, Beverly Hills celebrity hairstylist José Eber has had his hands in the hair of Hollywood’s most beloved stars. Jose is the architect of the world’s most acclaimed hairstyles and acquired an international fan base who follow his expertise. Beyond his artistic abilities he launched a revolutionary collection of professional hair tools including blow dryers, curling and flat irons that bring high-quality products to homes everywhere. Jose Eber Salon 360 N. Camden Way Beverly Hills CA 90210. 310.858.4000. For more information visit http://www.joseeber.com or email info@joseeber.com.


PRESS CONTACTS:
TransAtlantic: Aileen Reyna
pr@transatlanticnyc.com
562.537.5466

PHYTO & Lierac Paris:  Jenna Muller
jenna@jennamullerpr.com
917.415.9401

José Eber Salon:  Michelle Steinberg
michelle@domaninmsa.com
310.351.3000