PHYTO Hair Care & Yves Durif at Eco-Chic Beauty Bar; Wanderlust Festival 2011

Sweeping cultural phenomenon celebrating yoga, music and nature, PHYTO and celebrity stylist Yves Durif partner to offer eco-chic beauty at the Wanderlust 2011 Festival at Stratton Mountain, Vermont

New York, NY- PHYTO, the experts in botanical hair care, is partnering with celebrity stylist Yves Durif of Yves Durif Salon, to offer eco-chic beauty at the Wanderlust Festival 2011. Wanderlust Festival, is the one-of-a-kind yoga and music festival set within the nation's most inspiring natural scenery. The inaugural Wanderlust Vermont will be held June 23 - 26 at Stratton Mountain Ski Resort, where PHYTO will debut at their new Beauty Bar.

The Wanderlust Beauty Bar is the premiere on-site location for the beautiful women and men of the Wanderlust community to sample PHYTO hair care products and the country's greatest natural, and high-quality botanical beauty brands.

Held in a centrally-located room between The Kula Village and The Village Anusara at Wanderlust's Vermont location, the Beauty Bar will consist of brand stations featuring PHYTO products for sale, complimentary hair & scalp analysis with the PHYTO scope which magnifies the hair and scalp 200x, customized PHYTO Rx, and sampling and demonstrations from the PHYTO team. Celebrity stylist Yves Durif will be on-hand to offer tips and pamper VIP's, the star-studded yoga staff and attendees. PHYTO will connect directly with the active, eco- conscious, upwardly mobile, health- oriented trendsetters of the Wanderlust audience.

Beauty Bar Hours:
Thursday, June 23 - Saturday, June 25: 10:00am-7:00pm
Sunday, June 26: 8:00am - 5:00pm

This year's Wanderlust events will include musical performances from luminaries ranging from Andrew Bird to Michael Franti to Girl Talk; wellness leader Deepak Chopra; yoga classes taught by John Friend, Rodney Yee & Colleen Saidman, Shiva Rea, Seane Corn and Bryan Kest; and conscious musical talents MC Yogi, Krishna Das and Jai Uttal. For more information on Wanderlust, please visit http://www.wanderlustfestival.com.

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Press Contact:
Jenna Muller
e: Jenna@jennamullerpr.com
p: 917.415.9401

About PHYTO
PHYTO (fee-toe) is a leader in botanical hair care treatments for all hair types. Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results. Phyto is manufactured and distributed by Alès Group, USA, a subsidiary of Alès Groupe, a family-owned located in Bezons, France. PHYTO does not test on animals. Please recycle. For more information, please contact 1.800.55.PHYTO or visit www.phyto-usa.com Become a fan of Facebook at www.facebook.com/phytohaircare and follow on twitter at www.twitter.com/phytohaircare

About Yves Durif
A native of France, Yves began an impassioned career as a hairstylist at the age of seventeen. Charming and talented, Yves secured a coveted spot at the renowned Jacques Dessange Salon, quickly achieving recognition by winning the "Premier Apprentis de France" award. Stints in Paris and Montreal followed and in 1983 Yves moved to New York to join the team at the Bruno Dessange Salon on Madison Avenue. When Jacques Dessange opened his flagship Park Avenue location in 1991, Durif followed as Style Director becoming one of the most sought-after stylists in New York.
In November 1997, Yves Durif opened the doors to his namesake salon nestled in a landmark brownstone in New York's Upper East Side. The Yves Durif Salon is a quiet haven showcasing the whimsical charm of its owner. Integrated color and styling facilities support Durif's philosophy that rapport between stylist, colorist and client is essential to a truly personal and harmonious style. Yves' talent has been featured in American Salon, New York Times, Elle, Marie Claire France, Travel & Lesiure, Harper's Bazaar, In Style, Vanity Fair, W Magazine, Cosmopolitan, Breathe, MTV, E!'s Fashion Emergency, CNN, and A&E. www.yvesdurif.com

About Wanderlust
Wanderlust Festival, LLC is producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust, was first launched in California in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger US festival market. The 2011 Wanderlust program includes additional lifestyle festivals and events across the country, with Wanderlust Vermont anchoring company's presence on the east coast. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, and C3 Presents and Starr Hill Presents, event producers responsible for the top music festival brands in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, please visit www.wanderlustfestival.com. Become a fan of Wanderlust at www.facebook.com/wanderlust and follow Wanderlust on Twitter at www.twitter.com/wanderlustfest.