Where Hair and Beauty Embrace Art: Rocky Greco's Boutique Salon Expands Its Repertoire of Services with a Newly Renovated Space

Rocky Greco's Salon Open House on November 18th will showcase expanded salon services, architectural transformation and eclectic art and merchandise

(Pittsford, New York) November 15, 2010 - After owning one of Denver's leading modeling agencies and working as a fashion photographer, Rocky Greco migrated into the hair and fashion industry in Denver, Colorado. From the beginning of his days as a hair stylist, Rocky Greco has infused art (paintings, sculpture, drawings) into hair design, making the salon experience a highly personal and truly artistic experience, as he uses his personal art to adorn his salon space. After his children grew up and moved out, Rocky moved on to Santa Fe, New Mexico and then to Rochester, New York, where he employed the same model, marrying hair design and salon services with art.
A newcomer to Rochester, Rocky Greco started small with a two-chair salon in Pittsford and over a 5 year period, built his clientele significantly, as well as added chairs for other Rochester-based stylists who have their own followings and espouse the same holistic philosophy as Rocky. The Pittsford based Rocky Greco's Salon now boasts over twenty independent operators and a recent two thousand square foot second floor addition that enables additional services including skin, nails, makeup, massage and waxing, making it a full service salon.
The size of Rocky Greco's Salon clientele and commitment to the PhytoT line of hair care products from France make the salon one of the top purveyors of Phyto products in North America and upstate New York's only Phyto Concept Salon. The Phyto line hosts an array of hair care products that are botanically derived, scientifically researched and customized to address not only traditional hair care needs but also specific conditions (i.e. anti-aging, hair loss, ultra-dry hair, sun care). Rocky Greco's Salon has carved out "L'espace phyto", a dedicated space within the salon showcasing the Phyto hair scope, an interactive tool that magnifies hair 200 times and provides customers with a customized "hair Rx" and a better understanding of individual hair care needs.
"The Rochester market was not an easy market to break into, however our artistic, personal approach to hair care in an inspirational environment was different and we have cultivated a loyal customer base" said Rocky Greco, salon owner, lead hair stylist and artist.
"We focus on enhancing natural beauty, from our revolutionary botanical hair products, to our newly added skin care services. Our philosophy is timeless and our customers appreciate that."

With the physical expansion of Rocky Greco's Salon now complete, the salon will host an Open House on November 18th to showcase not only the significant architectural makeover, but also expanded salon services, eclectic jewelry and accessories, and original art from Rocky Greco.

Nov. 18th 6-9PM;
Rocky Greco's Salon
19 South Main St
Pittsford, NY
www.rockygreco.com

Contact Information:
For more information, please contact Joe Corney of Rocky Greco's Salon at 315-945-6304 or Joe_Corney@hotmail.com

For more information regarding PHYTO, please contact
Jenna Muller at jmuller@alesgroup.com