Elaine Birks-Mitchell launched The Bra Recyclers in October of 2008 to encourage people to recycle old bras and provide a lift to women in need at the same time. Her team has already established several drop-off locations in the Phoenix area (as well as locations in Dallas, TX and Sacramento, CA) where recyclers can donate bras, with the newest location at the OmniMount corporate headquarters. To date, they’ve collected over 40,000 bras from all over the world, including Hawaii, Canada and Hong Kong.
OmniMount’s BRAvo Event kicks off on Friday, April 30, with the unveiling of the custom-built and hand-painted Bra House, a donation center that will be stationed outside the OmniMount headquarters. The company hopes to collect 1,000 bras during the month-long event and will be offering prizes to lucky donors via random weekly drawings. OmniMount will also extend the fun to Twitter by entering people who “tweet” the news into a drawing of their own.
The BRAvo Event is a unique spin on the company’s ongoing corporate commitment to recycling. “In addition to finding inventive ways to recycle, as a company, we’re always interested in supporting worthy causes, especially local ones,” said Annette Carrier, the director of brand marketing for OmniMount. “Finding a textile recycler right in our own backyard made this partnership a perfect fit — pun intended!”
Gently used bras can be dropped off at OmniMount during normal business hours or sent to OmniMount, c/o The BRAvo Event:
8201 South 48th Street, Phoenix, Arizona, 85044.
For more information about OmniMount and The BRAvo Event, visit www.omnimount.com/bravo.
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About The Bra Recyclers
The Bra Recyclers, based in Gilbert, AZ, is a textile recycling company specializing in recycling bras and providing deserving women in the community who are facing challenges with a basic lingerie staple. They create awareness about the reusability of textiles, such as bras, that are unnecessarily being sent to landfills and could be used for women and girls in the local communities who are experiencing challenges in their lives. Find out how you can get involved with the organization by visiting www.brarecycling.com.
About OmniMount
OmniMount is a global leader in the design and manufacturing of A/V mounting and furniture solutions for residential home entertainment and commercial applications. A perennial innovator, OmniMount has set industry standards for over three decades with groundbreaking in-house design and engineering, premium quality and unsurpassed reliability. Whether it’s a small speaker, a large flat panel display, or anything in between, OmniMount has the right mounting solution for every job. Based in Phoenix, OmniMount currently is represented in more than 67 countries.
Press contact: Kimberly Fabiano, kim@social4media.com
Manufacturer contact: Betsey Banker, betseyb@omnimount.com