Winners were announced in the April 12, 2010 issue of Crain’s BtoB and will be honored at the BtoB Social Media Marketing Breakfast in New York City on May 20, 2010. According to the editors, the winning entries represent “the best and most innovative social media programs of the past year.”
The BtoB Marketing Group, which currently boasts more than 4,000 members, has served as a reputable industry source for global BtoB marketing professionals for nearly two years. Currently the largest such group on LinkedIn, the BtoB Marketing Group is home to industry discussions, relevant news topics and a diverse job board.
“The strategy behind forming this group was simply to create a forum for B2B marketing professionals, thought leaders and academics to engage in a forward-looking, industry dialogue,” said Mike Neumeier, principal of Arketi Group. “LinkedIn’s rich interactivity – offered through features such as groups – has helped establish it as the leading social media network for business professionals.”
Since the launch of the BtoB Marketing Group, Arketi has also founded the BtoB Tech PR Group on LinkedIn.
Other recipients of the BtoB magazine Social Media Marketing Awards include Cisco Systems, HP and American Express.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Numerex, Stonesoft, Sage and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit
www.arketi.com.