Conference Overview
Conversion Conference was developed by Tim Ash, author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions." The conference is organized around four tracks: persuasion, hands-on, best-practices, and testing. The persuasion track focuses on copywriting, visual design, and the psychology of influencing people to act. The hands-on track will feature live landing page critiques, and the ability to ask questions directly during expert open-mic panels. The best-practices track offers a wide variety of specialized conversion applications ranging from SEO, PPC, e-mail, mobile, e-commerce catalogs, and lead generation. The testing track is designed for people who want to conduct landing page optimization tests and covers split testing basics, and advanced topics like multivariate testing and personalization of content.
Conference Features
- 20 dynamic sessions & choice of 2 post-conference workshops
- Industry-leading exhibitors & sponsors in the expo hall
- Birds-of-a-feather lunches
- Conversion Bash party, networking events, and peer-to-peer connections
Leading Authors Present Post-Conference Workshops
Attendees who stay for an extra day can choose from two half-day sessions.
In "Web Design For ROI" by Lance Loveday and Sandra Niehaus, learn how small design changes can double your website's conversion rate. Learn do-it-now fixes that will change forever how you view and prioritize web design.
In "Landing Page Optimization Hands On" with Tim Ash, find out how understanding your audience from a user-centered perspective will improve your website conversions by consistently getting more of the right people through the right activities in the right order.
Registration Details
Conversion Conference East
October 4-5, 2010
Sheraton National Hotel
900 South Orme Street
Arlington, Virginia 22204
http://conversionconference.com